Archives for October 29, 2011

Healing Brazil’s Children: Digitally Carinho de Verdade #carinhodeverdade

The Carinho de Verdade (True Affection) campaign is a mobilization strategy that is using social media to promote awareness against the sexual exploitation of children. Launched in October last year in Rio de Janeiro, it is driven by various government agencies, charities, and the country’s largest Media Conglomerate – Rede Globo.

The campaign aims to put together a plan of action that promote debate and disseminate information through social networking sites such as Orkut, Facebook and Twitter.

Its organizers describe it as a “project of social education to build a new culture of awareness about the seriousness of this problem.” [Read more…]