Archives for August 2011

Starwood’s Luxury Collection Channels Emotional Approach to ADs

Contrary to current state of the economy, the Luxury Collection, an upper-market brand of Starwood Hotels & Resorts, is in the process of updating their advertising to lure new guests.

Sitting alongside sister campaigns for the Westin and the Sheraton, created internally, the new print and online campaign is about life:

“Life is a collection of experiences. Let us be your guide.” [Read more…]

{PinkSPIRATION} The Art of Letting Go

We all have had to let go of something in our lives at some point.

But let’s face it, letting go is hard.

We want so much for that person or thing to be a part of our lives that we hold it within our grasps despite the fact that it is fighting to be let free.

We hold on emotionally and spiritually but we have a hard time seeing the bigger picture.

Eventually, we must recognize that letting go is the only way to truly be at peace.

Have something that you are having difficulty letting go of?

Bring solace into your life. [Read more…]

5 Tips to Giving a Great Print Media Interview

Image via WeHeartIt.

Like Marsha Friedman, I too, cringe a little bit when I hear people talk about (and lump) “the media” into one big, bad bundle.

Sometimes it makes the entire industry (television, radio, print, online, advertising, public relations) sound as if we’re all one big oiled machine where everyone walks, talks and acts the same.

When I visited New York City a few years ago, before I moved here, I was out with my cousin walking along Madison Avenue looking at all the tall buildings and smartly dressed folks.

That was the first time I had ever seen a Lexus, hybrid, yellow taxi. Yes, you heard right a LEXUS, HYBRID, YELLOW TAXI! They do exist. But that was also, when I told my cousin, “One day I’m going to work here.”

He laughed.

“What?” I asked.

“You’ll be one of them, then?” [Read more…]

{Bookworm Review} Q & A with Mari Ruti on “The Case for Falling in Love”

In a world where today’s relationship industry is generally annoying and oozing with commercialized fads, amongst other sets of nonsense,The Case for Falling in Love by Mari Ruti, PhD  is refreshing, insightful and not overly simplified.

Image by Sasha H. Muradali. All Rights Reserved 2009.

Yes, it’s self-help, but of the tolerable and conventional kind.

After all, Ruti was educated at Brown, Harvard and the University of Paris, where after finishing her doctorate at Harvard, she spent four years as the assistant director of the university’s program for the Study of Women, Gender and Sexuality.

But don’t let her academic background deter you, her easy to read book, makes you feel like she’s talk to you and not at you.

According to Ruti, some destructive thoughts are that:

  • …men and women are hopelessly different.
  • …in order to attract a man, women must hide their strength, feelings and desires.
  • …the only way to catch and keep a man is to manipulate him into new ways of thinking.

She says that these ideas have not only been proven wrong by reality (and history), they’ve proven to be destructive to women’s emotional makeup and psyche.

In The Case for Falling in Love, Ruti urges women to ignore the noise, and redefine how they look for love; what they look for in love, and why they are looking. [Read more…]

Cool Fashion Apps from Gucci, Hunter Boots and Havaianas

Gucci iPhone App

Many brands are betting on iPhone apps to keep their customer base happy.

Recently Gucci launched a very nicely produced app available in eight languages.

It offered travel advice for cities relevant to the brand’s history such as Portofino and Milan, plus glossy, magazine-like features showing how their products are made, interviews with designers, social networking live feeds and robust e-commerce options.

They sell it as an “all-encompassing experience for the luxury brand’s enthusiasts” and it is certainly a well-judged app. [Read more…]

{PinkSPIRATION} The Pursuit of HAPPINESS

We all strive to be happy.

The pursuit of happiness is so powerful that it is mentioned in the Declaration of Independence. (“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”)

Happiness is a pursuit that is personal to the individual.

What makes one happy might make another miserable.

Happiness is written about in books, sung about in songs, and strive for by each person.

To be truly happy you must be happy within yourself. If you are not happy with yourself, how can you be truly happy for others? [Read more…]

OPEN LETTER: Dear @DKNY PR Girl, Please HIRE Me!

Dear @DKNY PR Girl (and the rest of the Donna Karan New York Communications Team,)

A fashionista like none other you are, inspirational to many and accessible to few – please, hire me. 🙂 [Read more…]

{PinkSPIRATION} I just want to be SUCCESSFUL

We all strive for success. Whether it is a dream job or a comfortable life, we have a personal drive to reach success.

The current economy has made the goal of success harder to reach.

But no matter how long the path or how steep the journey, arriving to your destination and overcoming adversity will make success that much sweeter.

Remember reach for the moon even if you don’t make it you will still be amongst the stars. [Read more…]

Rémy Cointreau and OPI Nails Launch Unique Cocktail Concoction

A little late, but I love, and I mean absolutely love this beauty-mixology concoction. We always knew duty-free shopping was awesome, but now it’s so much better!

The cocktail and club scene has long been the domain of the beautiful people and now eon of the top nail polish brands (and one of my personal favourites) is dating one of the world’s best-known and loved cocktail liqueurs. [Read more…]