Bartle Bogle Hegarty Creates Wellness for Starwood’s Westin Hotels

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At $30 million in spare change Starwood Hotels and Resorts Worldwide’ Westin brand hired advertising heavyweights Bartle Bogle Hegarty (B.B.H.) to redefine traditional hotel advertising with the innovative, “For a Better You” campaign.

This marks the Westin brand’s first new ad campaign to debut in more than five years.
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