In a recent article for The Business of Fashion, Â Suleman Anaya talks about the role that fashion is playing in boosting not only the Brazilian economy, but the countryâ€™s profile and national self-esteem.
“Significantly, the tremendous energy in Brazilâ€™s fashion market is flowing from both inside and outside the country. For global fashion brands, Brazil is a land of opportunity.”
Itâ€™s not just about the money though.
Sure, a booming economy, specially in the context of recession in Europe and the US is helping people to spend confidently in quality and luxury goods, but of all the BRIC countries (Brazil, Russia, India, China) Brazil stands alone in having a robust fashion industry that exports its goods globally.