Archives for April 2011

{Bookworm} The Old Rules of Marketing are Dead

Image by Sasha H. Muradali. All Rights Reserved 2009.

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Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill

By: Maria Lago, guest blogger

{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.

My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.

Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.

The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.

I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more…]

Business as Usual: Avoiding Disharmony, Conflict and Drama, Oh Dear!


Image via WeHeartIt

By: Helene Cavalli, guest blogger

Conflict creates drama.

What constitutes conflict? Let’s say a “state of disharmony”.

We all have some disharmony in our lives at any given time – be it physical, mental, financial, and emotional or some combination.

Sometimes the disharmony in our lives can make things a little complicated. Sometimes it creates challenges. [Read more…]

Sex and the City, Kotex and the Reinvention of a Brand


image via AdAge

By: Lindsay McHugh, guest blogger

What do Sex and the City and Kotex have in common?

Emmy-winning and Oscar-nomiated fashion designer, Patricia Field.

Kotex has been through a bit of rebranding in the past year after survey results found that women were tired of the institutional experience of pads.

Ditching the stereotypical white and sterile product packaging, Kotex opted in favor of more bold colors and sleek black casing.

The new packaging has separated Kotex from the competition, and their latest contest is set to do the same.

Ban the Bland [Read more…]

{iStyle} Get Eco-Chic with H&M’s Conscious Collection

via We Heart It

With the onset of spring before us, it’s time to dust off those wedges, pull out your sundresses and prepare for the sun’s golden rays.

And what fashionista doesn’t love a little seasonal shopping? Better yet—who doesn’t love a little retail therapy when it doesn’t just benefit you—but it also benefits the environment!

That’s where the trendy favorite, H&M steps in.

Eco fashion has appeared ultra hot for some time now. [Read more…]

GO GREEN and BE VEGAN: Makeup Brush Heaven with EcoTools

By: Stephanie Kornblum, guest blogger

How long do you spend walking through Sephora looking at all of their pretty makeup brushes?

I have done it many times before, and yes I’m sure I will do it again.

My problem is, there are so many that I don’t know which to choose and the fact that they seem extremely pricey.

Well, I am officially done with overpriced [Read more…]

APPLE: The Agony, the Ecstasy, Steve Jobs and the Great “i”

By: Alice Bonasio, guest blogger

As the hundreds-strong queue developed outside of my local Apple shop in Bath, England, smug blue-shirted assistants looked on as the giant iconic logo of the world’s most popular brand glowed above them all.

I found myself staring into its soft white light, as it appeared to beckon me to a world of technological passion bordering on fanaticism.

“I see you” as the voice of Sauron [Read more…]

Happy 2nd Birthday Little Pink Blog [Giveaway]

Image via WeHeartIt

**WARNING: This post is IMAGE heavy!**

“And, when you want something,

all the universe conspires in helping you to achieve it.”

— Paulo Coelho (The Alchemist)

It’s been quite the second year and I’d be telling a fib to say I was expecting it — because I wasn’t.

Sometimes, when one door closes, or more than one door closes, we are lucky and blessed enough to have a few more that open. And it’s like Mr. Coelho said, if you want it bad enough, if you try hard enough — well, I believe him, something has got to give.

Little Pink Blog is a community, and some really wonderful people helped make it happen from friendships, to advice, to being professional pals, study buddies or a shoulder to cry on — make no mistake, I didn’t do this alone — and to them, I am grateful. The simple truth of the matter is that in 3-months we had 6,000 unique visitors, 2-years later I’m humbled and in awe of the 30,000 that appreciate all things LPB! Y’all rock my pink socks 🙂

Regardless, from Miami to New York and back and then there again it’s been an adventure… and while, I would love to share all my photos of my first year in New York City and my blog’s second year on the planet, I had to be economical in this post…mostly… well I tried!

Happy Birthday to me!
Happy Birthday to me!
Happy SECOND Birthday to my Little Pink Blog,
– Happy Birthday to me!
🙂

And the story starts here… [but if you’re desperate for the giveaway feel free to scroll]

I got the chance to visit Fashion Week in Lincoln Center and guess who I met? [Read more…]

Shoe Wars: Christian Louboutin vs. Yves Saint Laurent

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By: Maria Lago, guest blogger

Christian Louboutin and Yves Saint Laurent are two brands synonymous with luxury.

Both are fabulous in their own right and very coveted by women all over the world including the most famous of celebrities.

So why would YSL blatantly take Christian Louboutin‘s signature red sole and put it on their shoes?

In my opinion, if YSL was trying to take on the genious of the red sole and apply it to their line, maybe a good suggestion could be a different color?

Yves Saint Laurent has already dabbled with this idea using the very vibrant color yellow and I like it!

It definitely gives the shoe a certain trendy style that resembles that of Christian Louboutin’s signature look. [Read more…]

Competition: Love it, Live it, Be it, Thrive it – BE IN DEMAND

Image via WeHeartIt

By: Helene Cavalli, guest blogger

Where would we be without a little competition?

Maybe we’d still be working on Commodore 64s.

But Apple came along in 1984 and introduced the first Macintosh – changing everything.

Competition forces computer manufacturers to continually strive to create something better, faster, sleeker, more desirable.

Some companies achieve great success and think they’ll be able to ride the wave forever.

Assuming consumers will remain loyal to their brand, these organizations become complacent and slow.

They somehow forget a very basic rule: [Read more…]

Meet The @BronxZoosCobra: The Overnight Social Media Sssensation

Courtesy of BronxZooTees.com

By: Amanda Montgomery, guest blogger

I’ll say it loud and proud… I dig comedy in a world that is often far too cynical.

I also enjoy seriously good and well-crafted writing.

Both pleasures are somewhat subjective to my tastes but one thing that no social media enthusiast can argue with is that the @BronxZoosCobra is pretty funny and a damn good writer to boot.

Let’s review this scenario analytically … the ‘BronxZoosCobra’ Twitter account started Monday March 28th, 2011; he’s currently at 240,000+ followers, has a Facebook Fan Page lobbying for him to be the next SNL host and he’s tweeted a TOTAL of 101 times to date.

Have you seen this online?

If you haven’t read his Twitter feed then you are seriously missing out because this sassy snake is taking [Read more…]