Our Digital Culture: Is It Limitless?

Image via TumblR

By: Alexandra Campuzano, guest blogger

We’re two years shy of our next presidential election and the race has already started.

In a 2:10 video titled “It begins with us” President Obama officially announced his run for re-election. His outreach didn’t stop with the video. His team organized emails and text messages to his supporters.

Video, email, and text messages … not the traditional approach to launch a political, much less a presidential, campaign.

But then again, our world is redefining ‘traditional’. Traditional these days seems to have been transferred from the pen and paper and TV to our iPhones, Androids, Blackberries, and tablets.

Are we all better for it?

The use of social media, email, text messages and websites has allowed candidates, advertisers, celebrities and non-profits to reach audiences they may not have typically been able to reach or hadn’t thought of accessing.

The ever-expanding use of the ‘Like’ buttons, retweets and alerts has garnered larger audiences for all those looking for an audience, any kind of audience.

Our news and thoughts, good, bad and questionable, travels quickly.

Too quickly, if you ask Gilbert Godfrey and former Chrysler agency New Media Strategiesm.

Speed of light information has been beneficial in a number to certain groups, more recently and notably the Egyptian people.

With a constant flow of images and updates on the former regime’s restrictions and oppressions, the rest of us were able to get a first hand, up to the minute look at what was truly going on.

Needless to say, the journalists and civilians who risked being arrested for a single tweet won and they did so in real time.

Let’s not forget the entertainment factor that is this very much a part of this new digital culture.

Image via JustSkinz

John Mayer (swoon!) gave us way too many details, Conan announced his move to TBS via twitter, Britney Spear’s meltdown (and shaved head) made its way around the world, news of Drake and Nicki Minaj’s weekend wedding hit every gossip blog, and Rebecca Black sang us into Friday.

And we read and watched every bit of it. Then we went back for more.

As a digital and always connected people the next most logical question is what do we want out of our digital culture? What are our limits?

Do we need limits?

Or are all A-OK with the continuous hail of alerts, status updates and YouTube videos?

From the standpoint of a blogger, a fan of Twitter and a girl who enjoys keeping up with social media and all things digital, I’m going to stand on my own and say we do need limits.

We may not necessarily need Big Brother to intervene but we need to know when to air our dirty laundry and that of others, when to pass on (or not) a celebrity’s mishaps, when to use it for self promotion without crossing the line of decency.

I’m for the positive uses of social media and definitely pro-expression.

Something tells me I’m not the only one.

Until we can ultimately, or even vaguely, define what we want and need out of this new-found culture, let’s observe what its impact is and how we can leave our mark in it.

Alexandra Campuzano is an Account Manager at Univision Interactive Media and a freelance writer. Admittedly, she’s  a social/new media fan who enjoys seeing its evolution. In balance, she’s mildly infatuated with elephants and fashion; be it magazines, websites, blogs, or spotting new trends close to home. Writing and yoga twice keep her mind in a good place. Her background in PR and interactive media has helped her understand the impact social media, advertising and PR have on our society.  She is a proud Golden Panther (Go FIU!) who drinks too much coffee and can be followed on Twitter (@Ale_Phant).

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  1. I totally agree that we need limits. If we don't have limits then when are we going to have relationships in our non-digital world. I think its fantastic that we can make connections all over the world but the inability of some people to turn them off leads them to neglect their real life relationships and lose the interpersonal skills that are necessary to function in face-to-face communication. Take a little vacation this weekend and turn it off for a few minutes…go hunt Easter Eggs in the sunshine!