A Mobile State of Mind

Image via WeHeartIt

By: Lindsay McHugh, guest blogger

Mobile marketing is the new black – and with good reason.

No longer is our attention glued to the TV screen or restricted by the mobility of a computer.

A recent infographic, courtesy of Microsoft Tag, has revealed that currently 86% of mobile internet users are on their phones while watching TV, and by 2014, mobile internet will overtake desktop access.

To give you an idea of just how prevalent mobile consumption has become across the world:

  • There are currently 4 billion mobile phones in use.
  • An amazing 75% of those phones have texting capabilities.
  • Smartphones account for 27% of those phones, which in raw numbers amounts to roughly 1.08 billion smartphone users worldwide.

So what are we using our phones for?

Socialization is our primary activity, but we are using our phones to perform local searches, play games, check the weather, read books… oh right, and make a few phone calls.

Where are we using our phones?

According to AdAge, even the toilet is not off limits when it comes to the 2.7 hours a day that Americans spend on their mobiles. That’s more than twice the amount of time we spend eating.

“People are as likely to be updating their status or checking in than they are to be e-reading – another instance where behaviors of the past a being matched by technology and the new.”

It’s clear that mobile technology is no longer for the early adopters. It has made it’s way into our daily routines.

There are those that still believe that we are spending too much time on our phones. After looking at the latest statistics, we have to accept that these devices are a semi-permanent fixture in our technology toolkits… at least until the new black in portable communication comes along.

Windows Phone – Really?


Lindsay McHugh is an American expat living in Sydney, Australia. She holds a B.A. in Public Relations from Temple University (’08) and by day can be found working in Healthcare PR. Catch up with her on Twitter (@lmchugh) or right here on Little Pink Blog.

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