Archives for April 21, 2011

LatAm Digital: The Rise and Fall of Public Relations in Brazil

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By: Alice Bonasio, guest blogger

With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.

But what are the secrets of making it work for you?

We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.

Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.

In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more…]

Our Digital Culture: Is It Limitless?

Image via TumblR

By: Alexandra Campuzano, guest blogger

We’re two years shy of our next presidential election and the race has already started.

In a 2:10 video titled “It begins with us” President Obama officially announced his run for re-election. His outreach didn’t stop with the video. His team organized emails and text messages to his supporters.

Video, email, and text messages … not the traditional approach to launch a political, much less a presidential, campaign.

But then again, our world is redefining ‘traditional’. Traditional these days seems to have been transferred from the pen and paper and TV to our iPhones, Androids, Blackberries, and tablets.

Are we all better for it? [Read more…]