Archives for April 18, 2011

Sex and the City, Kotex and the Reinvention of a Brand

image via AdAge

By: Lindsay McHugh, guest blogger

What do Sex and the City and Kotex have in common?

Emmy-winning and Oscar-nomiated fashion designer, Patricia Field.

Kotex has been through a bit of rebranding in the past year after survey results found that women were tired of the institutional experience of pads.

Ditching the stereotypical white and sterile product packaging, Kotex opted in favor of more bold colors and sleek black casing.

The new packaging has separated Kotex from the competition, and their latest contest is set to do the same.

Ban the Bland [Read more…]