Archives for April 11, 2011

Avon Brings 125th Anniversary Celebration to Madison Square Garden

** Disclosure: Sasha Muradali works for Proof Integrated Communications, a division of Burson-Marsteller, the public relations agency representing Avon for the 125th anniversary celebration. She was not personally compensated by Avon for attendance or for this post.**

Marketed as “the company for women,” sold in over 100 markets around the globe by over 6.5 million independent sales representatives and founded in 1886 in New York City, New York, Avon is the the world’s largest direct seller of consumer goods who is currently celebrating their 125th Anniversary on a massive, global tour.

For a company that sells four lipsticks every single second, where two out of five women across the world use their products, and who has donated over $800m to support their philanthropic pillars over the years, 125-years is not only a massive accomplishment but it speaks wonders about the female consumer.

Look at it this way, Avon had women selling products door-to-door, yes they call themselves the original “Social Network,” before the 19th Amendment was passed in 1919 in the United States guaranteeing women the right to vote.

The tour labeled as the “Avon BELIEVE World Tour,” is schedule to hit 16-major cities including New York City, London, Los Angeles, Chicago, Johannesburg, Moscow, Mexico City, São Paulo, Buenos Aires, Shanghai, New Delhi, Dallas, Atlanta and Istanbul.

With the Mayor of New York, Michael Bloomberg, proclaiming [Read more…]

A Mobile State of Mind

Image via WeHeartIt

By: Lindsay McHugh, guest blogger

Mobile marketing is the new black – and with good reason.

No longer is our attention glued to the TV screen or restricted by the mobility of a computer.

A recent infographic, courtesy of Microsoft Tag, has revealed that currently 86% of mobile internet users are on their phones while watching TV, and by 2014, mobile internet will overtake desktop access. [Read more…]