It. Is. Going. To. Be. EPIC. [Read more...]
Got Dibs: Fashion Gone Social a la Lord & Taylor
image via WeHeartIt
By: Lindsay McHugh, guest blogger
Have you ever:
- wanted a second opinion before walking out the door in a new dress?
- craved feedback on an outfit that involved more than a dull grunt from your boyfriend?
- not quite been able to trust the overly enthusiastic saleswoman urging you to make a purchase?
Meet Fashism: [Read more...]
Gwyneth Paltrow: The New Face of Coach
By: Maria Lago, guest blogger
There is no doubt that Gwyneth Paltrow is having a fantastic year!
Her appearance in the hit television show, Glee has put her on the map not only as the fabulous actress we’ve known for years, but now as a singer!
If you haven’t heard Gwyneth singing yet, you’ve clearly have been living under a rock. [Read more...]
Royal Wedding 2011: Your Highness, There’s App For That
Image courtesy of weheartit.com
By:Â Alexandra Campuzano, guest blogger
It’s here, the Royal Wedding is here! Well, almost.
Invitations have been delivered, seating arrangements have been set, wedding vows have been edited and the media is in a regal frenzy over the event.
In a few short days, the members of the Royal family dignitaries, celebrities, (ahem, The Beckhams, Sir Elton John, Joss Stone and Guy Ritchie among others) will fill the rows of Westminster Abbey to watch as Wills and Kate become husband and wife. While I won’t be front and center at Westminster Abbey, I will have Westminster Abbey in the palm of my hands.
That’s right, there’s an app for that! [Read more...]
Business as Usual: I’m Not an Expert, But I Play One on TV
Image via WeHeartIt
By: Helene Cavalli, guest blogger
We’ve all experienced a similar existential crisis: the dread fear of being unmasked for the imposters we really are.
It’s an uncomfortable and not uncommon phenomenon. [Read more...]
Kate Middleton, Helayel’s “Issa” and a Brazilian Wedding Dress?
Image via Getty
By: Alice Bonasio, guest blogger
It might seem unlikely, but not only has Kate Middleton – soon to become Princess Catherine – chosen to wear one of Daniella Helayel’s creation when announcing her engagement to Prince William, but it has also emerged that the Brazilian designer has been invited to the wedding itself. [Read more...]
Inhale Courage, Exhale Fear: In Vino Veritas
Image via WeHeartIt
“In vino veritas.” – Pliny the Elder
There is this saying in Latin, “In vino veritas,” that roughly translated, it means “in wine there is the truth.”
In essence it means, that after drinking, a persons’ tongue is loosened enough to say what they really think, what they really feel and incidentally, the truth.
Paulo Coelho has this saying where he proclaims that,
“truth resides where there is faith.”
It’s this concept of [Read more...]
{iStyle} A Princess in Waiting: Kate Middleton’s #Fashion Evolution
Image via We Heart It
As the final days, before the highly-anticipated royal wedding, unfold it only seems natural to take a step back and admire the birth of a modern day princess.
Kate Middleton, the 29 year-old fiancee to England’s Prince William, is much more than a potential future queen -she is a talented, bright, poised young women – who just happens to have an admirable fashion sense.
Over the years, Kate has stayed true to her natural, demure style. Never forcing a trend or a particular look, always looking polished, perfect and quite frankly pretty.
From the moment that her relationship hit the British headlines, [Read more...]
LatAm Digital: The Rise and Fall of Public Relations in Brazil
Image via WeHeartIt
By: Alice Bonasio, guest blogger
With every brand becoming aware that customers demand close, digitally-mediated interactions, digital public relations is in high demand.
But what are the secrets of making it work for you?
We take a look at Brazil – a country which is experiencing an amazing rate of growth in all things digital – for some answers.
Digital PR is a new area in Marketing and Public Relations that is fast becoming an essential tool in the kit of most companies, but in markets such as Brazil – where the astronomical growth of the Internet and Social Network usage is fueling the demand for this type of interaction – the effects are being keenly felt.
In a recent blog for Brazilian site Tempos & Movimentos, Francisco de Carvalho, President of the Brazilian arm of PR giant Burson-Marsteller, said they experienced [Read more...]
Our Digital Culture: Is It Limitless?
Image via TumblR
By: Alexandra Campuzano, guest blogger
We’re two years shy of our next presidential election and the race has already started.
In a 2:10 video titled “It begins with us†President Obama officially announced his run for re-election. His outreach didn’t stop with the video. His team organized emails and text messages to his supporters.
Video, email, and text messages … not the traditional approach to launch a political, much less a presidential, campaign.
But then again, our world is redefining ‘traditional’. Traditional these days seems to have been transferred from the pen and paper and TV to our iPhones, Androids, Blackberries, and tablets.
Are we all better for it? [Read more...]
{Bookworm} The Old Rules of Marketing are Dead
Timothy R. Pearson, April, 2011; Hardcover, $25.00; 256 pages; Published by McGraw Hill
By: Maria Lago, guest blogger
{so·cial me·di·a} is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Not too long ago there was no such thing as Social Media Marketing, Facebook, Twitter, Linkedin or any others you can think of.
My first year in college was the fall of the year 2000 at St. John’s University where I eventually declared my major to be in Communication Arts.
Ironically at the beginning of my journey, the only communication I was doing was either in person or through my dorm room land line.
The biggest thing happening online was AIM and instead of updating my status, I was leaving away messages.
I didn’t have a cell phone yet, nor did any of my ‘suite-mates’ as we called our roommates who shared our suite-style dorm. [Read more...]
Business as Usual: Avoiding Disharmony, Conflict and Drama, Oh Dear!
Image via WeHeartIt
By: Helene Cavalli, guest blogger
Conflict creates drama.
What constitutes conflict? Let’s say a “state of disharmonyâ€.
We all have some disharmony in our lives at any given time – be it physical, mental, financial, and emotional or some combination.
Sometimes the disharmony in our lives can make things a little complicated. Sometimes it creates challenges. [Read more...]
Sex and the City, Kotex and the Reinvention of a Brand
image via AdAge
By: Lindsay McHugh, guest blogger
What do Sex and the City and Kotex have in common?
Emmy-winning and Oscar-nomiated fashion designer, Patricia Field.
Kotex has been through a bit of rebranding in the past year after survey results found that women were tired of the institutional experience of pads.
Ditching the stereotypical white and sterile product packaging, Kotex opted in favor of more bold colors and sleek black casing.
The new packaging has separated Kotex from the competition, and their latest contest is set to do the same.
{iStyle} Get Eco-Chic with H&M’s Conscious Collection
via We Heart It
With the onset of spring before us, it’s time to dust off those wedges, pull out your sundresses and prepare for the sun’s golden rays.
And what fashionista doesn’t love a little seasonal shopping? Better yet—who doesn’t love a little retail therapy when it doesn’t just benefit you—but it also benefits the environment!
That’s where the trendy favorite, H&M steps in.
Eco fashion has appeared ultra hot for some time now. [Read more...]
GO GREEN and BE VEGAN: Makeup Brush Heaven with EcoTools
By:Â Stephanie Kornblum, guest blogger
How long do you spend walking through Sephora looking at all of their pretty makeup brushes?
I have done it many times before, and yes I’m sure I will do it again.
My problem is, there are so many that I don’t know which to choose and the fact that they seem extremely pricey.
Well, I am officially done with overpriced [Read more...]
