FIND OFF: 2010, the Internet and 20 Things

Can you find the hiding Rabbits?

By: Amanda Montgomery, guest blogger

I’ve heard it said from a number of my friends who’ve clocked far more time in the industry than I have that at certain moments, that truly great advertising can be conceived when a couple of mates get together one night over dinner and drinks (mainly drinks) to discuss art and new ideas.

The next morning everyone walks into the office rubbing their eyes while sipping on stale coffee, they click on their email to see an unusually enthusiastic, “Yes, this is brilliant … Go with it full steam!” note from the client and with a nervous but reserved smile a certain celebratory energy sets in to ignite the day.

No one remembers exactly what happened the night before.. maybe that’s a blessing?

But what’s certain is that a creative force did indeed surge amongst an intimate group of friends.

Thankfully, now everyone can quietly breathe a sigh of relief that no one saw the Margarita Machine slip out the back door.

When a colleague of mine recently challenged me to a ‘Find Off‘, my immediate reply was that I simply did not do reality TV.

She told me that we would be competing on the ‘puzzle’ level while looking for 20 hidden things that happened on the Internet in 2010.

I kicked myself thinking about the hopeless, disorganized mess of bookmarks that sit locked in my web browser but being of Scottish heritage, I’m not one to take loosing or jeering kindly.

I raised the stakes higher with a bottle of Merlot, and the terms were set.

Where did this ‘Find Off‘ gauntlet originate from and cause such competitive airs between friends?

Well thanks to the good folks at the UK-based digital agency Syzgy, an artist that goes by McBess, and some really ‘Angry’ Birds, I like to think that the above group came together one night over a couple of drinks and the wild ‘Hangover’ like antics which ensued led to producing the below ‘piece of art’ …

Courtesy of http://syzygy.co.uk/

If you’re planning on taking it to the man and schooling your friends with a bit of knowledge about what was a major to-do on the Internet in 2010, you may need to do a few ‘pre-search’ exercises.

My training regime included working out with my personal collection of ‘I Spy’ books and the Highlights ‘Hidden Picture’ game:

Courtesy of Scholastic.com/Ispy/

Courtesy of HighlightsKids.com

Courtesy of Scholastic.com/Ispy/

To obtain the ‘Answer Key‘ and make sure that no one is throwing out answers willy nilly (or cheating) all you need to do is email the Syzgy team.  The crew behind this enrapturing riddle encourages viewers that it’s not about competition.

Obviously they haven’t met me and my friend.

God’s speed and good luck gamers!

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Amanda Montgomery is a proud University of Alabama alumnus, and one of the youngest Social Media Specialists with the firm Social Media Delivered.  She helps clients orchestrate and execute strategic, creative and successful community content campaigns. As a Recruitment Supervisor, Montgomery also serves as the Intern Committee Chair. Amanda is currently pursuing a Master’s degree at the University of Texas-Dallas in Emerging Media & Communication. She is an active member of the Dallas Ad League, the Dallas Press Club, and the Dallas Contemporary Foundation. Connect with her via Twitter, @acmontgomery or at LinkedIn.com/in/AmandaMontgomery.

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