Archives for March 30, 2011

Marc Jacobs Twitter Meltdown: PR Stunt or PR Gaffe?

It began on February 13th, 2010, when Marc Jacobs launched a twitter search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.

Robert Duffy and Marc Jacobs canoodling image via Vanity Fair

The job requirements? Be engaging.

The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly, an intern [Read more…]