Archives for March 23, 2011

OPI Gets Bieber Fever (#JustinBieber)

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By: Maria Lago, guest blogger

What do you think of when hearing the words ‘Justin Bieber’?

My mind immediately darts to a crowd of screaming tweens trampling over each other as they tweet death threats to Selena Gomez.

I’m pretty sure, the people over at OPI Nail Lacquer thought the exact same thing when creating the new line for their sister company ‘Nicole by OPI’ cleverly named ‘The One Last Lonely Girl Collection‘.

I can’t think of anyone better to endorse the pop culture inspired collection than the Biebs himself.

How extraordinarily genius!

Picture this: you’re a 15-year-old girl in a drug store trying to decide which nail polish you want.

Should you go with the Essie brand for $4, the Sally Hansen for $5 or wait, there he is… a promotional cardboard cutout of Justin is staring right back at you whispering, ‘I know I’m $7.99 but c’mon you know you’ve got the fever!”

Yes, the sale goes to [Read more…]