Archives for March 2011

Have you ‘Heard’ about the new GUESS Girl?


By: Maria Lago, guest blogger

What’s better than being a Bond Girl? GUESS? No, really that’s just it… Better to be a GUESS Girl!

If you’re an upcoming actress or model your one-way ticket to super-stardom is being chosen for one of the sexiest opportunities in print ad campaigns out there.

The annual GUESS ad campaign [Read more…]

Marc Jacobs Twitter Meltdown: PR Stunt or PR Gaffe?

It began on February 13th, 2010, when Marc Jacobs launched a twitter search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.

Robert Duffy and Marc Jacobs canoodling image via Vanity Fair

The job requirements? Be engaging.

The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly, an intern [Read more…]

Fashionista Find: Lucy in the Sky with Lily Allen’s Fall Collection

A favourite of Karl Lagerfeld, songstress Lily Allen, alongside her sister Sarah Owen, launched their own vintage shop in London in 2010 called Lucky in Disguise.

With summer approaching, Allen told Women’s Wear Daily, that they are now ready to enter [Read more…]

Cheeky Lady Gaga: Gaunt or Glam?

By: Lindsay McHugh, guest blogger

There is no middle ground when it comes to Lady Gaga: you either love her or you hate her.

While Team Gaga sees her fashion risks as a breath of creativity, others view her [Read more…]

Elizabeth Taylor Transcends Fashion, Fortune and Femme Fatale

“Big girls need big diamonds…”

On Wednesday, March 23rd 2011 the world lost a memorable leading lady.

Not only was Elizabeth Taylor one of Hollywood’s most elite starlets—but the violet-eyed actress certainly made her mark as a fashion icon.

In the era of Audrey Hepburn and Marilyn Monroe, Taylor continued to shine.

With natural glamour and serene sensuality she broke through the restrictive salaries imposed on female film stars and inspired generations of young fashionistas throughout [Read more…]

OPI Gets Bieber Fever (#JustinBieber)


By: Maria Lago, guest blogger

What do you think of when hearing the words ‘Justin Bieber’?

My mind immediately darts to a crowd of screaming tweens trampling over each other as they tweet death threats to Selena Gomez.

I’m pretty sure, the people over at OPI Nail Lacquer thought the exact same thing when creating the new line for their sister company ‘Nicole by OPI’ cleverly named ‘The One Last Lonely Girl Collection‘.

I can’t think of anyone better to endorse the pop culture inspired collection than the Biebs himself.

How extraordinarily genius!

Picture this: you’re a 15-year-old girl in a drug store trying to decide which nail polish you want.

Should you go with the Essie brand for $4, the Sally Hansen for $5 or wait, there he is… a promotional cardboard cutout of Justin is staring right back at you whispering, ‘I know I’m $7.99 but c’mon you know you’ve got the fever!”

Yes, the sale goes to [Read more…]

Inhale Courage, Exhale Fear: Did You Thank GOD Today? (Que Sera, Sera)

“In life, God grants you opportunities, you either embrace them or you don’t.

It doesn’t matter who you are, it’s what you do that defines you.”

– My daddy

“Did you thank God today that you’re pretty?” said my friend Michelle.

I beg your pardon, what?

“You heard me,” she said. “Did you thank God today that you’re pretty?”

Umm, no.

“Listen, I may not be [Read more…]

#PrayforJapan: Fashion Industry Rallies to Aid Earthquake Victims

By: Kelly Ahern, guest blogger

With crisis tearing across Japan it’s clear that the Japanese people need our help.

Their suffering and the tragedy that resulted from an unfathomable triple threat—earthquake, tsunami and now impending nuclear meltdown—has made each and every one of us re-evaluate our lives, what really matters and all that we have to be thankful for.

Reports state that the damages suffered by northern Japan have already reached a crippling level of over $100 billion U.S. dollars.

Thankfully, in this era of social media and “viral” news relief efforts have launched across the globe.

If branding has taught us anything it’s the simple fact that it certainly helps to have a strong brand backing any sort of initiative.

Using your brand do to “social good” employs a whole other element—not only does it convey to your community that you are genuine and compassionate, but it allows well-known brand names and celebrities to capitalize on their popularity by adding credibility and power to a worthy cause. [Read more…]

MEN REJOICE: Hooters Hooky Day, NCAA and St. Patty’s Debauchery

If you’re looking for an excuse to play hooky from work to welcome the start of the 2011 NCAA tournament, look no further because chicken wings and boobies franchise, Hooters, has you covered.

Register with them and get a doctor’s note to take in to work for a day (or two) after/for/of play.

Yes, you heard correctly, March 17 and 18 have been declared National Hooky [Read more…]

TUESDAY Inspiration: Love, Laugh and Live

[Read more…]