Have you ‘Heard’ about the new GUESS Girl?


By: Maria Lago, guest blogger

What’s better than being a Bond Girl? GUESS? No, really that’s just it… Better to be a GUESS Girl!

If you’re an upcoming actress or model your one-way ticket to super-stardom is being chosen for one of the sexiest opportunities in print ad campaigns out there.

The annual GUESS ad campaign [Read more…]

Marc Jacobs Twitter Meltdown: PR Stunt or PR Gaffe?

It began on February 13th, 2010, when Marc Jacobs launched a twitter search for an official manager of their social media accounts. Their notorious CEO, Robert Duffy, was looking to pass the reigns onto someone else following a series of PR blunders.

Robert Duffy and Marc Jacobs canoodling image via Vanity Fair

The job requirements? Be engaging.

The application? Tweet something clever. Showing no interest in CVs or cover letters, the pool of applicants was wide open. Allegedly, an intern [Read more…]

Fashionista Find: Lucy in the Sky with Lily Allen’s Fall Collection

A favourite of Karl Lagerfeld, songstress Lily Allen, alongside her sister Sarah Owen, launched their own vintage shop in London in 2010 called Lucky in Disguise.

With summer approaching, Allen told Women’s Wear Daily, that they are now ready to enter [Read more…]

Cheeky Lady Gaga: Gaunt or Glam?

By: Lindsay McHugh, guest blogger

There is no middle ground when it comes to Lady Gaga: you either love her or you hate her.

While Team Gaga sees her fashion risks as a breath of creativity, others view her [Read more…]

Elizabeth Taylor Transcends Fashion, Fortune and Femme Fatale

“Big girls need big diamonds…”

On Wednesday, March 23rd 2011 the world lost a memorable leading lady.

Not only was Elizabeth Taylor one of Hollywood’s most elite starlets—but the violet-eyed actress certainly made her mark as a fashion icon.

In the era of Audrey Hepburn and Marilyn Monroe, Taylor continued to shine.

With natural glamour and serene sensuality she broke through the restrictive salaries imposed on female film stars and inspired generations of young fashionistas throughout [Read more…]

OPI Gets Bieber Fever (#JustinBieber)


By: Maria Lago, guest blogger

What do you think of when hearing the words ‘Justin Bieber’?

My mind immediately darts to a crowd of screaming tweens trampling over each other as they tweet death threats to Selena Gomez.

I’m pretty sure, the people over at OPI Nail Lacquer thought the exact same thing when creating the new line for their sister company ‘Nicole by OPI’ cleverly named ‘The One Last Lonely Girl Collection‘.

I can’t think of anyone better to endorse the pop culture inspired collection than the Biebs himself.

How extraordinarily genius!

Picture this: you’re a 15-year-old girl in a drug store trying to decide which nail polish you want.

Should you go with the Essie brand for $4, the Sally Hansen for $5 or wait, there he is… a promotional cardboard cutout of Justin is staring right back at you whispering, ‘I know I’m $7.99 but c’mon you know you’ve got the fever!”

Yes, the sale goes to [Read more…]

Inhale Courage, Exhale Fear: Did You Thank GOD Today? (Que Sera, Sera)

“In life, God grants you opportunities, you either embrace them or you don’t.

It doesn’t matter who you are, it’s what you do that defines you.”

– My daddy

“Did you thank God today that you’re pretty?” said my friend Michelle.

I beg your pardon, what?

“You heard me,” she said. “Did you thank God today that you’re pretty?”

Umm, no.

“Listen, I may not be [Read more…]

#PrayforJapan: Fashion Industry Rallies to Aid Earthquake Victims

By: Kelly Ahern, guest blogger

With crisis tearing across Japan it’s clear that the Japanese people need our help.

Their suffering and the tragedy that resulted from an unfathomable triple threat—earthquake, tsunami and now impending nuclear meltdown—has made each and every one of us re-evaluate our lives, what really matters and all that we have to be thankful for.

Reports state that the damages suffered by northern Japan have already reached a crippling level of over $100 billion U.S. dollars.

Thankfully, in this era of social media and “viral” news relief efforts have launched across the globe.

If branding has taught us anything it’s the simple fact that it certainly helps to have a strong brand backing any sort of initiative.

Using your brand do to “social good” employs a whole other element—not only does it convey to your community that you are genuine and compassionate, but it allows well-known brand names and celebrities to capitalize on their popularity by adding credibility and power to a worthy cause. [Read more…]

MEN REJOICE: Hooters Hooky Day, NCAA and St. Patty’s Debauchery

If you’re looking for an excuse to play hooky from work to welcome the start of the 2011 NCAA tournament, look no further because chicken wings and boobies franchise, Hooters, has you covered.

Register with them and get a doctor’s note to take in to work for a day (or two) after/for/of play.

Yes, you heard correctly, March 17 and 18 have been declared National Hooky [Read more…]

TUESDAY Inspiration: Love, Laugh and Live

[Read more…]

Amy Winehouse is Back in Black [and Red] for Fred Perry Round II

By: Kelly Ahern, guest blogger

The infamous Amy Winehouse appears to back at it again.

No—we’re not talking about her alleged hard-hitting partying ways—although she has recently been praised by Charlie Sheen AND seen stumbling out of an English pub with none other than Russell Brand’s father – no, we’re talking about her inclination for fashion.

The songstress has once again collaborated with Fred Perry, the iconic British label which prides itself on integrating classic street-wear meets sportswear style.

The 32-piece collection, which launched [Read more…]

{Beautirati} YSL Provocative Pink: My New Favourite Lipstick!

I’m obsessed.

Okay, not completely, but enough to want to write a blog post about it.

It’s Yves Saint Laurent Rouge Volupte – 10: “Provocative Pink” and I bloody love it.

I’m pretty much set in my ways when it comes to certain things, lipsticks is one of them. Being the girl, who rarely steps outside of her makeup box, I’ve been debating the purchase of one of these for quite sometime.

While, a lot of people tend to go for the luxuriously creamy beige and nudes from the Rouge Volupte collection and similar, I have been wanting to try this futuristic, fashion-forward fuchsia for quite sometime now.

Now, I’m not going to lie, this is a high-end lipstick, and if you go to a place like Barney’s New York, even online, be prepared to shell out $34.00 USD for one tube. I [Read more…]

{Rules of PR no. 41} He Said What?! LVMH, Hermès and the “Rape”

Image via Hermes

Media training is important.

But, for some reason, people in the C-Suite, alongside their “yes-men” neglect to perform and practice with due diligence this important, reputation saving task.

A common misconception is that if the person is smart, savvy and exceptionally keen at what they do, they would be able to handle the media as well.

Major public relations-no-no.

When was the last time your company and its key leaders went through some type of media training exercise? If you are unable to answer that question — then as The Donald says, “you’re fired!”

Well, no, not really.

But you could be if you were John Galliano, the ousted head of Creative from Christian Dior who got into hot water recently over anti-Semitic remarks.

Or you could be in hot water if your name is Patrick Thomas the CEO of Hermès, who has massive word vomit when it comes to French luxury giant Moët Hennessy Louis Vuitton, when he likened LVMH’s buyout attempts of Hermès to “rape.”

Recently, in an interview conducted [Read more…]

Turn Up Your Speakers: Paulo Coelho, Filhos de Gandhy and a little Carnaval 2011


UPDATE: March 7, 2011 9:30 p.m. EST

from paulocoelhoblog.com/

I just found out that Paulo Coelho linked to my blog from his!

Paulo, thank you so much, I am always in awe, humbled & inspired by you! “The Alchemist” is one of my favourite books! It taught me so much :)

You are the best!

Sasha xx

[Original article continued below…]


While, browsing Twitter on March 5th, 2011, I came across a post from one of my favourite authors, Paulo Coelho, on his blog entitled, “Carnaval 2011: Filhos de Gandhy/ Children of Gandhy.”

I know I’ve been writing quite a bit lately about Carnaval and if you follow me on Twitter, I’m sure you’ve seen my #ytcarnaval tweets. Just a small bit of background information for some of you, my family is West Indian from Trinidad and our carnival starts as Canaval in Brazil is ending (March 7-8, 2011.)

Port of Spain, actually, boasts the second-largest Carnival in the world next to Rio. Ours is the one, exported and typically labeled as “Caribbean Carnival” in places like Miami, Toronto and London — the big one in Brooklyn? Notting Hill? and that thing in called Caribana in Canada once every summer? Yeaaa, those are my peoples!

So, while, in the past, I’ve never really blogged about too many cultural things… I decided it was time for that to change. :)

Anyway, back to Mr. Coelho and the band of people called Filhos de Gandhy [Read more…]

{iStyle} Milan Makes Magic with Color and Texture for AW 2011

By: Kelly Ahern, guest blogger

Forget basic black, crèmes and neutral tan Milan Fashion Week 2011 has proven yet again that bright bold colors are here to stay—all year long.

The Italians have always been known to push fashion boundaries and embrace shocking color palettes each and every season, but 3 of Milan’s most infamous fashion houses took color and texture to a whole new level with their AW 2011/2012 collections.

From exotic reptile skins, gem colored furs and retro embellishments Italian luxury labels Gucci, Versace and Dolce & Gabanna left [Read more…]

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