By: Kelly Ahern, guest blogger
Sofia Vergara is best known for heating up the set of ABC’s Modern Family, but rumor has it; the TV seductress now has her sights set on commercial clothing racks.
The 38-year-old sizzling celeb is has decided to bring her bodacious style to the masses with an affordable and easily wearable collection that will be available at K-Mart stores.
Vergara’s latest partnership with K-Mart aims at bringing stylish, flattering and fashion-conscious clothing to women and inevitably hope to transform the chain’s image from drab to super-fab…but then again, beauty is in the eye of the beholder…and this line is anything but beautiful.
It’s understandable that the hot new career move in Hollywood is to go from screen siren to fashion maven – and Vergara certainly has a sassy style – but what about when this career switch goes terribly wrong?
Personally, I am a proponent for celebrity-inspired fashion lines, especially when the pieces are available at wallet-friendly locations, such as Kohl’s, Target and H&M.
What I have a problem with however, is when a celebrity sacrifices their real true style and personality to fit the cookie-cute mold of what is believed to be cheap commercial department stores.
Vergara always appears so well put-together, both on set and when she hits the streets of Tinsel Town.
She was one of the best dressed at this year’s 2011 Golden Globes, in a form-fitting red hot Vera Wang number.
But, this feisty style is far from evident in her new K-Mart collection.
Seen modeling her own creations, Vergara parades around in miniskirts, jeggings and even a…umm…“sexy†leopard bustier?
Between tight dresses and printed tunics, the line seems to resemble Jersey Shore club-wear as opposed to “red-carpet fashion†meant to compliment any woman.
The skirts are much too short, the tops look unflattering and the textiles themselves look anything less than forgiving—how are these pieces meant to embrace each and every woman if they look like they are barely relaxed enough for Vergara?
The faux-fur, leather and lace creations are expected to hit racks later this winter.
Perhaps my review of Vergara’s line may seem a bit harsh, but it certainly is justified.
There are plenty of successful celebrity collaborations – that are available at reasonable prices – without sacrificing the designer or the store’s integrity and fashion sense.
One of the most successful celebrity lines, that Vergara could have taken some hints from—the ever successful (and designer of her Globes gown) Simply Vera Wang collection available at Kohl’s.
Wang’s elegant creations for the department store set the standards high for affordable fashion.
Wang maintains her credibility and high-fashion values throughout every piece she creates for Kohl’s.
By creating couture-quality pieces that consumers can mix and match, Wang allows you to be adventurous and attempt to integrate new style trends without the fear of overspending.
In Wang’s Winter 2010-2011 collection, she allows fashionistas to choose from bold prints and sparkly sequins, giving you the freedom to create an ensemble that works for you.
From comfortable, superior fabrics to the perfect stylish accessories, Wang’s signature Kohl’s collection truly does provide the average consumer with fashion-forward luxury at budget abiding prices.
So maybe, Vera Wang—being the oh-so-graceful and talented designer that she is—has a leg up on these celebrity-turned-fashion entrepreneurs; but then again, maybe not.
Another, surprisingly chic celeb collaboration came from the one and only Justin Timberlake and his William Rast label.
The popstar took the fashion plunge not too long ago, and his high-quality denim goods easily became a hot commodity.
Now with his William Rast for Target collection selling out at locations across the country, he too deserves some props for creating fun, affordable fashion for the masses.
Offering jeans, indie-enthused tops and outerwear for men and women, Timberlake and his fashion empire are taking consumer apparel by storm.
All in all, if Vergara’s K-Mart creations have taught us anything it’s that low-priced clothing can be both affordable and trendy.
A celebrity can still let their true flare for fashion shine through department store pieces; there is no need to sacrifice real style in the consumer marketplace.
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Kelly Ahern is a recent Roger Williams University graduate living in New England. Graduating with a degree in Communications-Public Relations and a Core Concentration in Italian, Ahern is an aspiring PR professional who loves social media, fashion and traveling. Currently she is a Social Media & Content Strategist for a Rhode Island-based digital marketing firm. You can find her on Twitter @Kelly_Ahern.
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