5-Star Finest: New York’s Plaza Hotel Offers Guests an Apple iPad Per Room

Jealous, much?

You should be.

Starwood move over because Fairmount is stepping it up a notch…or ten.

In a world where most people are lucky enough to get complimentary Wi-Fi included in their rooms, according to Luxist, the latest trend from a technologically savvy hotelier is the hottest item on the market right now.

Owned by few, envied by many – New York’s premiere luxury hotel, The Plaza, is offering each guest an Apple iPad in their room.

The Apple tablets come loaded with Intelity’s ICE (Interactive Customer Experience), which allows guests of the 5-star hotel to order room service, request a wake-up call, browse travel guides and much more.

Guests of the über-luxury hospitality spot will even be able to adjust their room’s lighting and temperature via the device.

I die.

Shane Krige, the general manager of The Plaza, told Luxist,

“We chose the iPad because it is a great piece of equipment that is here to stay and won’t disappear tomorrow … it brings another five star element to the hotel.”

Sweet, isn’t it?

Guests of the hotel will also be able to use the Virtual Concierge Application through ICE Mobile, downloadable for iPhone, Blackberry and Android handsets.

Back in December, the St. Regis New York started offering the e-Butler app for iPads and iPhones, what The Plaza is doing exceeds it.

The entire setup exceptionally interesting because of the offline  backend.

Available to the hotel’s management, by pushing guest services requests through the ICE eyes, they will be able to better keep track of how the business is running on a day-to-day basis, thus creating a higher level of efficiency.

Krige said, for example,

“If you order a pair of slippers, the request will go directly to the slipper department with no intermediary.”

He continued by stating, “The requests go directly to the end producer, so that they can be very efficient.”

But – what we love the most about this new consumer experience is even though it takes out the “intermediary,” as Krige says, The Plaza is staying true to its roots and are only using the iPad as an added luxury service.

The products are not meant to replace guest services.

This is important in the hospitality-service industry because 90-percent of the time, it’s about the people and that special relationship they have their their guests and consumers.

Experience is key.

Intelity’s ICE Touch Premiers at The Plaza Hotel from Intelity on Vimeo.

A machine cannot replace human emotion, touch or any other type of sensory,

“[The iPads] are not meant to replace our concierge service and the personal touch we are known for,” says Krige.

“It is to provide more choice. At a five star hotel you should have choices — if you want to use the iPad, you can do so. If you want a butler service, that is available, too. If you want to be left alone, that is a choice, as well. By putting the iPads in the guest rooms, we are bringing a new technology to everyone’s fingertips.”

… and that’s half the battle won, right there.

[Source]

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Sasha H. Muradali runs the Little Pink Blog (formerly Little Pink Book PR). She holds a B.S. Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. International Administration with a concentration in Communication from the University of Miami (’08). She loves Twitter (@SashaHalima), Harry Potter and the colour pink. Get a copy of the Little Pink Blog delivered to your Kindle and find us on Facebook.

Little Pink Blog & Little Pink Book PR are federally registered trademarks of Little Pink Book PR, LLC. © 2009-2011 Little Pink Blog & Little Pink Book PR. All Rights Reserved.

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Comments

  1. I think having iPads in hotel rooms is a great way to use word-of-mouth advertising to support the hotel especially in this economy. While obviously they're not hurting if they can afford to do that in the hotel rooms, establishing a memorable experience, like you said, is essential in promotions as well as technology. A creative way to get an edge. I know I would definitely remember if I had an iPad in my hotel room and would probably recommend it to someone else seeking the same experience.

    The apps are an innovative way to revitalize the hospitality industry and a new way to define luxury. I love the video as well – a great way to showcase the technology without making it seem over the top. Thanks for sharing, and I'll think about this next time I'm in New York :)

  2. Nice and it is probably easier to use than the remote control for the television to do all the stuff you usually do at a hotel.

    Great way of rethinking business.

  3. I think having iPads in hotel rooms is a great way to use word-of-mouth advertising to support the hotel especially in this economy. While obviously they're not hurting if they can afford to do that in the hotel rooms, establishing a memorable experience, like you said, is essential in promotions as well as technology. A creative way to get an edge. I know I would definitely remember if I had an iPad in my hotel room and would probably recommend it to someone else seeking the same experience.

    The apps are an innovative way to revitalize the hospitality industry and a new way to define luxury. I love the video as well – a great way to showcase the technology without making it seem over the top. Thanks for sharing, and I'll think about this next time I'm in New York :)

  4. Nice and it is probably easier to use than the remote control for the television to do all the stuff you usually do at a hotel.

    Great way of rethinking business.

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