As with Being Human and Coupling, Skins is just another British import our American-television industry has butchered, skinned (no pun intended) and watered-down into fizzled-blah. Yes, I know fizzled-blah isnâ€™t a term, but it works.
The premiere of the US version was Monday January 17, 2011 on MTV and was met with no shortage of critics, naysayers and fans.
Much of which is still vastly apparent a week later, as the Parents Television Council continues to push their protests against the show calling for advertisers to pull out.
Theyâ€™ve been successful considering that Skins USA is also now facing allegations of the show breaking the child porn statutes.
With the likes of Subway, Schick, H&R Block, GM, Taco Bell and Wrigley pulling out of MTVâ€™s â€˜newâ€™ show, a less provocative version than the original (yes, Iâ€™ve seen it â€“ BBC America, anyone?), about sex-crazed teenagers on drugs, itâ€™s only a matter of time before something interesting happens.
By interesting I donâ€™t mean MTV pulling the plug out either, because the showâ€™s pilot garnered very high ratings and we are talking about the network that has no issues airing the Jersey Shore.
According to Nielsen Media, people are watching.
Skins USA had 3.3 million viewers for the premiere, 1.2 million of which were under the age of 17 regardless of the fact that the show is aimed at those above the age of 17.
The idiocy behind the entire situation baffles me because I seriously wonder if anyone pulling out their advertising ever bothered to watch the original British version of the show?
How could they not know what they were getting into?
The show is called Skins, I fail to see how anyone could think that it would be about dermatology or a rampant Dr. 90210-type.
(Series 2 – Uncut Trailer for the show on E4)
In comparison the American import is quite tame.
(US Version Sneak Peek)
The irony is that in the United Kingdom the show is a runaway success heading into its sixth season with 2011.
Not only that, but some of the largest brands in the U.K. still air their commercials during the show because of the amount of viewers that it recieves.
I highly doubt that when purchasing a car, chewing gum or shaving, people are contemplating how a show about underage drinking, drugs and illicit sex will affect their purchase…then again…
Either way, something was definitely lost in translation.
Sasha H. Muradali runs the Little Pink Blog (formerly Little Pink Book PR). She holds a B.S. Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. International Administration with a concentration in Communication from the University of Miami (â€™08). She loves Twitter (@SashaHalima), Harry Potter and the colour pink.
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