By: Kelly Ahern, guest blogger
Tuesday, November 30th marked the re-occurrence of one of the most talked about and widely anticipated prime-time eventsâ€”the 2010 Victoriaâ€™s Secret Fashion Show.
CBS had broadcast the event, which originally took place two weeks ago in New York City.
Joined by Katy Perry and Akon, the â€œAngelsâ€ owned the catwalk modeling some of the most revealing, yet delicate, ensembles to date.
Yes, the show may have been comprised of sixty minutes worth of chest and lower body shotsâ€”but who would have thought a lingerie collection could result in such complexity?
From the intricate signature wings to the behind-the-scenes approach taken by producers, this yearâ€™s show was a pleasant surprise.
The corporation sure knows what it is doing; after years of building one powerhouse of a brand Victoriaâ€™s Secret achieved a whole new level of consumer engagement and appeal.
The broadcast itself provided viewers with the opportunity to gain an inside look at the show’s production from the models awaiting hair and makeup to pre-show fittings and campaign photo shoots.
A unique quality added to this year’s show was the aspect of dialogue.
Snippets of production directions and “real-time” comments from the runway managers gave consumers the ability to imagine what it would be like backstage, running the most expensive and highly-promoted lingerie show known to man.
Producers built upon this sneak-peek feeling including excerpts of conversations between the models themselves.
From divulging their self-created superlatives for each other to carefully executed comments and smiles, Victoria’s Secret conveyed the essence of one big happy family.
Who wouldn’t want to be a part of the magic, this brand carries, when everyone seems to be having the time of their lives?
In a portion of the broadcast, narrated by angel Candice Swanepoel, the model described her inner-preparation for such a high-profile event,
“as my transformation begins, I start to prepare myself mentally; you can almost hear peopleâ€™s hearts start beating faster.”
The brand promotion certainly did not stop in between commercial breaks.
Playing with the idea of one’s “fantasy”, Victoria’s Secret shifted its holiday marketing into high gear.
Seductive scenarios played across the screen, very Victoria-esque experiences ranging from naughty to nice, accompanied with long lean legs and sexy smoky eyesâ€”all potential realities that can result from a new gift or purchase of course.
Probably one of the most trademarked components of the entire event was the reveal of Victoria’s latest multi-million dollar piece.
This year the honor went to supermodel and new mom, Adriana Lima, who wore the coveted $2 million Damiani bra; the masterpiece featured 1,542 carats of white diamonds, blue sapphires and blue topaz, all set in 18-carat white gold.
Even Hollywood wanted a piece of the action. Among those in attendance were Nicky and Paris Hilton, Maroon 5 front man Adam Levine (whose girlfriend of roughly 8-months, Anne Vyalitsyna, is a Victoria’s Secret model) actors Adrian Grenier, Malin Akerman and Vin Diesel; as well as leading fashion designers Zac Posen and Alexander Wang.
All in all, I have to say I was quite mystified by the beauty and subtle couture that presented itself on the runway– and I’m not just talking about the models.
Of course the women are gorgeous, but I couldn’t take my eyes off of the endless trains and breezy capes, the abundance of glitter and the shear elegance of the various 3-dimensional angel wings.
Enjoy some of the show’s highlights below!
Kelly Ahern is a recent Roger Williams University graduate living in New England. Graduating with a degree in Communications-Public Relations and a Core Concentration in Italian, Ahern is an aspiring PR professional who loves social media, fashion and traveling. Currently she is a Social Media Architect for a Rhode Island-based digital marketing firm. You can find her on Twitter @Kelly_Ahern.