Archives for December 17, 2010

Era of the Social Consumer II: Bridging the World with Sample Sale

By: Kelly Ahern, guest blogger

“As brands become more social and in turn, as experiences are socialized, the ability to forge emotional connections is instrumental in cultivating community development, loyalty, and advocacy.”

–Brian Solis

In a recent post, I discussed the emergence of successful private sale sites and what their newfound dominance means to the world of social commerce.

Membership to exclusive invite-only sample sites have been all the rage lately; enabling brands to make their customers feel beyond special.

Fashionistas have united under the enticing spell cast out by luxury brands peddling their coveted items at outrageously discounted prices. A simple divulging of personal information; such as an email address and password, allows trendy shoppers to enjoy a shopping spree of epic proportions from the comfort of their own home. Gone are the days of crowded city sample sales and the need to camp out along your favorite boutique’s sidewalk. [Read more…]