Archives for December 10, 2010

Couture Dreams via Jessica Simpson and Her Billion-Dollar Fashion Empire

By: Kelly Ahern, guest blogger

When you think of Jessica Simpson, what comes to mind? Daisy Duke, Nick Lachey or the controversial –yet hysterical– tuna versus chicken comment, perhaps? Needless to say she hasn’t always been treated with the utmost respect; her reputation, lifestyle and image has consistently been mocked.

Naturally these preconceived notions and varying media criticisms leave many to believe that she’s nothing more than a pretty face—with her sweet southern charm and girl-next-door charisma; we tend to find it hard to believe that Jessica Simpson in fact is a branding powerhouse.

As she sits at the helm of a nearly $1 billion [Read more…]