{Beautirati} TRENDS: Makeup Industry Continues To “Go Green”

Beautirati logo by Sasha H. Muradali. 2009-2010 All Rights Reserved.

By: Marissa Medina, guest blogger
(& Sasha H. Muradali [product reviews])

We’ve all heard the “green” buzzwords popular among marketers and business leaders: “eco-friendly,” “social-entrepreneurship,” “carbon footprint.”

While, the automotive and technology industries are well known for their leadership in sustainable business, lesser-known but equally important “green” trends can be found in the beauty industry.

In fact, many beauty companies have established unique ways for consumers to “go green.”

Image via WeHeartIt

Organic/Natural Ingredients:

Tarte, Origins and Dermologica have offered cosmetic and skincare products that are free of chemicals or artificial ingredients for over a decade. While, natural/organic cosmetics and skin care lines are not new to the market, beauty companies are now capitalizing on the trend through positioning.

For example, L’Oreal Professionnele’s Serie Nature hair care line is a 360 degree green initiative offering salon professionals certified natural products made from all-natural fruit and vegetable extracts. The company boasts green manufacturing practices including 100 percent recycled packaging. Consumers can also pick up sustainable living tips on the Serie Nature Web site.

Meanwhile Almay, known for its natural colors and hypoallergenic products, positions the Pure Blends extension as an “innovative and eco-friendly” cosmetics collection. The Pure Blends packaging is made from 44 percent post-waste recycled material and lists the percentage breakdown of all natural ingredients.

Image via WeHeartIt

Recyclable Packaging:

Beauty companies also use incentives to motivate customers to recycle through various in-store programs. Kiehl’s was one of the first brands to start this industry trend in 2006 with its seasonal “Recycle and Be Rewarded” program. Through this program, Kiehl’s retail customers receive a free sample or gift for every three empty Kiehl’s containers they bring into the store. The program still continues in stores through yearly promotions.

Origins began a similar program in 2009 encouraging customers to bring in any brand’s empty cosmetic bottles, tubes, or jars to their retail locations for a free Origins sample or gift.

“Back to MAC,” MAC Cosmetics’ long-standing recycling program, gives customers a free MAC lipstick for every six empty cosmetics containers they return to retail locations. Tarte also has a similar incentive program called “Reduce, Reuse, Recycle” where customers receive discounts for recycling their empty Tarte cosmetic containers.

“Green” Office:

More and more beauty companies are taking their commitment to sustainability one step further by investing in “green” business facilities.

Tarte’s eco-friendly office boasts energy efficient appliances, all-natural cleaning supplies, recycled office supplies, and soy ink for all printed materials.

The UK-based Liz Earle Naturally Active Skincare playfully calls their geo-thermally heated corporate headquarters “The Green House.” The company conducts paperless meetings and prints all materials on recycled paper using vegetable-based ink.

Living Nature, a New Zealand based company, collects their rainwater for reuse and collect food scraps for composting.

Burts Bees uses composting bins in their offices and break rooms as well as reusable and compostable utensils made from potatoes!

While “green” beauty initiatives are not new to the industry, many companies are finding alternative ways to stand up and show their commitment to sustainable business.

Which “green” cosmetic or skincare program or product do you admire the most?

Image via WeHeartIt

Some Products for Thought by Sasha:

“Velvety, mellow and deep, this chai is an enticing blend of energizing pu-erh tea, shade-grown yerba maté and cacao. Made even more inviting by creamy vanilla, nutty coconut and fruity, pungent and uplifting Ayurvedic long pepper, this is a most sophisticated take on hot cocoa.”

I wasn’t the biggest fan of this tea but that’s because I like my teas very strong. However, if your palate is lighter, and you want to experience something unique, Rishi is probably the right tea for you.

This particular tea is laced with sweetness both in taste and scent. The chocolate in the ‘chai’ isn’t overpowering either, which is very good. I think it’s far better to have a hint of the flavor as opposed to a catapult of it.

Rishi Teas are certified organic by the FDA and are Fair Trade — both of which are major pluses in my book.

Price: $4 – $46.00 USD

“Organic chamomile and lavender oil are formulated with the natural antiseptic properties of tea tree oil to help soothe and calm skin, even while improving texture and clarity. Heavy on hydration and easy on your pores, this lightweight moisturizer controls oils and leaves a matte finish so your skin looks refreshed and healthy.

This one I was a little hesitant about, but I liked it.

The Desert Essence Oil-Free Face Moisturizer is just as light as the company says and your face doesn’t feel caked after makeup. I used it for a week  and I really enjoyed using it.

That being said, I would not use this with a foundation.  I’m always against foundations and moisturizers being put on your face together, which is why I tend to use MAC’s Studio Fix because it is a powder and foundation in one.

For use with this, I used my MAC Blot Powder/Pressed Power over my concealer.

Worked like a charm.

Price: $12.99 USD

  • Pureology “Hydrate” Shampoo & Conditioner

“Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate® shampoos for colour-treated hair. “

Some key facts:

Uses: Rose, Peppermint, and Green Tea as well as Multi-Weight Proteins of Soy, Oat, and Wheat

I have my own typical shampoo and conditioner that I use on a regular basis. So I’m always skeptical about trying a new one. That being said, with Pureology,the product worked rather well.

I’m not a fan of the smell, however. It is not unpleasant, but I just don’t like it. It has a tinge of something overtly sweet in it, which isn’t my favourite.

As for the product itself. I liked it. The conditioner, especially, was easily able to untangle my hair, and upon a followup wash a few days later, my hair was still soft and untangled.

The packaging could be better. I think it’s unnecessary to be that fancy as well as not being functional.

Price: $ (based on salon)

Free of: Sulfates, Parabens, Gluten, Sodium chloride, Dea Mea, 100% Vegan, Color Safe

Like, I said with the Pureology products, I’m always apprehensive about new Shampoo and Conditioner because I have what I like and I use it all the time.

Shampoo and Conditioner:

However, I was impressed by the conditioner from Unite. It left my hair soft and silky and I didn’t have any trouble to untangle when I got out of the shower.

I always put CHI oil in my hair when I get out of the shower, and, again, when I washed my hair the next time, it was still soft and easy to untangle (if it was tangled at all.)

So Unite, is a plus in my books.

7-Seconds Dry Shampoo Stats:

  1. Aids in preserving hair color
  2. Removes excess oil
  3. Increases Volume
  4. No visible powder
  5. Refreshes hair without the use of water
  6. You’ll never be late for Happy Hour again!

…and it’s true.

It worked well for me. Especially, now that it’s the upcoming winter months in New York City where I flat iron my hair — love.

Products are cruelty-free and Vegan.

Price: $20-$25.00 USD

What’s inside?

Aqua, Cocos Nucifera (Coconut Oil/Huile de noix de coco), Olea Europaea (Olive Oil Fruit Oil/Huile d’olive)*, Simmondsia Chinensis (Jojoba Oil/Huile de jojoba)*, Xanthan Gum, Natural Fragrance Blend/Mélange d’arômes naturels


I have the Pomegranate Acai.

More than anything I just love what this product stands for. With 10% of it’s profits going to Seeds of Peace, it just makes you feel good on the inside to use it.

Completely psychological, but after a bad day — using this product just made me feel better. More so than likely, this was because of its packaging and the happy messages across the label. But if that’s all you need to feel a small tinge of goodness, then by all means.

Seeds of Peace is a non-profit organization set up in 1993 to empower and educate young people from regions of conflict by giving them the necessary skills required to embrace and advance reconciliation and coexistence.

Price: $15.99

**Rishi Teas, Desert Essence, Love My face and Purology provided by Influenster. Unite Hair Care provided by EMC Bowery PR. These items were reviewed non-biased and without any compensation.***

Marissa Medina is a former PR practitioner currently getting her MBA at Pepperdine University in California. With a spring 2011 graduation date ahead of her, Marissa is looking forward to a career in marketing and brand management. She is interested in all things beauty and skincare, social media development, and marketing metrics. You can find her on Twitter @marissamed.

Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.

Rose, Peppermint, and Green Tea