The last two letters and the colours are the same. There is also a giant exclamation point.
But are they the same?
Apparently for attorney Wiley Horton, the Tallahassee lawyer working for former Florida Gov. Jeb Bush (R), the logos are identical and Florida Senate candidate Deborah Gianoulis (D) is guilty of violating a federal trademark by using the red-and-white â€œDeb!â€ logo for her campaign.
â€œJeb!â€ is the trademark registered to former Gov. Bush (trademark # 2,826,942.)
Horton told local Jacksonville newspaper, the Times-Union, on Wednesday October 13, 2010, one of Bushâ€™s former foundations contacted him and asked that he intervene because Jeb Bush supports Gianoulisâ€™ opponent, incumbent John Thrasher.
After Horton sent the cease-and-desist letter to the Gianoulis campaign, they have since stopped using the logo.
Jeb Bush actually used the â€œJeb!â€ logo on his campaign trail during in 1994, 1998 and 2002.
However, people, after all, do call Gianoulis, â€œDeb,â€ considering her first name is â€œDeborah.â€
In 1996, during his failed bid for President of the United States, current US Senator Lamar Alexander (R) from Tennessee used a similar logo that said â€œLamar!â€ in red-and-white, too.
Most recently during the 2008 Presidential elections, while, former Gov. Sarah Palin (R) was walking around saying, â€œDrill, Baby, Drill!â€ in support of off-shore drilling. At the rallies for Vice-President Joe Biden, when his wife Dr. Jill Biden would take the stage, she was greeted with, â€œJill, Baby, Jill!â€
The question is, down to the font, colour and all the other details that made a trademark a trademark â€“ is Gianoulis really infringing on Bushâ€™s logo?
Or are we talking very dirty, politics?
Sasha Muradali runs the Little Pink Book. She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the Little Pink Book delivered to your Kindle.