NEW Layout! “Twitter: Discover What’s New In Your World”

Photo via WeHeartIt

September 14, 2010 marked a very important announcement from social media platform-heavyweight, Twitter: they are changing their layout.

This is a huge deal because it’s the first time since the service has been in existence that something like this has occurred. After seeing tremendous growth in the past two years, sans the addition of small additions like the retweet button and lists, this is the first major undertaking the outlet has implemented.

The new web interface seems to be far more user-friendly and has features reminiscent of Twitter clients, such as, Seesmic and Tweet Deck. On those platforms, users are allowed to click on other users, get a preview of the image they are tweeting, see their followers as well as who they are following all in one click (at the most two.)

On Twitter itself, it would take multiple steps to do this, taking the user page by page.

But according to the video released by Twitter, this simply will not be the case anymore.

So when will this new feature start rolling out?

Immediately.

According to Twitter, some users will start seeing the new web interface as early as the night of September 14.

In making the major announcement, CEO and Founder Evan Williams (@Ev on Twitter) explained the new initiative, in a true-to-form fashion, by tweeting it:-

  1. I’m about to send 10 tweets about Twitter. (source)
  2. Twitter is getting better—and bigger.
  3. Twitter mobile users are up 250% this year.
  4. Twitter is a real-time information network.
  5. Twitter levels the playing field between creators and consumers of content.
  6. You don’t need to tweet to get value from Twitter any more than you need to make a web page to use the web.
  7. A lot of people are tweeting, though. flic.kr/p/8B132d
  8. Twitter is the best way to discover what’s new in your world.
  9. Infrastructure and performance are our biggest investment. They provide the foundation for new thing
  10. Twitter.com has always been the most popular Twitter client. 78% of active users have used it in the last 30 days. flic.kr/p/8B12ZY
  11. Today we’re launching a new Twitter.com—a faster, easier, and richer way to discover what’s new in your world. #NewTwitter

… and there you have it.

What It Means For Twitter Clients

For platforms like Seesmic, Tweet Deck and alike, the tool they leveraged to start their business is now a competitor.

Another key bit of information to keep in mind that that this new Twitter development is supposed to resemble a sophisticated web application (think apps on the iPhone, for example).

Not only that, but this Twitter initiative is said to have multimedia partnerships with a total of 16 different emerging media companies: DailyBooth, DeviantART, Etsy, FlickR, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog and YouTube.

Like Facebook before it (remember the FriendFeed acquisition,) in the recent months Twitter has moved forward in reclaiming and staking their mark on the web spaces occupied by third-party applications (like Seesmic and TweetDeck) who leverage their services.

Combined with their immense growth, the move makes sense and frankly, it is about time.

However,  the most interesting news item keep a look out for, will be how these third-party platforms will change their setups, if they decide to do it at all.

Definitely stay tuned to this one.

–

Sasha Muradali runs the Little Pink Book. She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. in International Administration from the University of Miami (’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the Little Pink Book delivered to your Kindle.

Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.

Comments

  1. I'm very excited for the new Twitter. I've never used a client regularly – often I find the layout too dark, and the constant updating is annoying (i.e. TweetDeck). I did like Brizzly, but always found myself typing twitter.com into the browser and now it's become a habit.

    Although I do wonder how long it's going to take for everyone to see the change. I know they said it's going to take effect immediately, but with 145 million users registered, I think it might be slower than that. More than 24 hours later and I still haven't seen it. But with all the photo and video integration I think it'll make sharing links (which 20% of tweets include now) much more effective. Very exciting news!

  2. I'm very excited for the new Twitter. I've never used a client regularly – often I find the layout too dark, and the constant updating is annoying (i.e. TweetDeck). I did like Brizzly, but always found myself typing twitter.com into the browser and now it's become a habit.

    Although I do wonder how long it's going to take for everyone to see the change. I know they said it's going to take effect immediately, but with 145 million users registered, I think it might be slower than that. More than 24 hours later and I still haven't seen it. But with all the photo and video integration I think it'll make sharing links (which 20% of tweets include now) much more effective. Very exciting news!