Archives for September 17, 2010

{iStyle} First-Ever Plus-Size Runway Show Debuts at NYFW 2010

By: Kelly Ahern, guest blogger

You do not have to be stick thin and epically proportioned to love fashion– so why does that seem to be a prerequisite to market it?

Whether it is working the catwalk, posing in an editorial or flaunting the latest trends across strategically placed billboards, models make their presence known.

Each entices the viewer to take a closer look at the brand they are representing, and inevitably are used to spark a connection and build relationships with the consumer.

Why then do they tend to represent an insignificant percentage of style connoisseurs? [Read more…]