Archives for August 23, 2010

Oldies Are Kurt Cobain & Mobile Phones To Tell Time, Is This Really GEN-Y 2.0?

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Each year, since 1998, the administrators at Beloit College in Wisconsin put together a cheat sheet for their professors on the incoming freshman class and fall 2010 is no different as the class of 2014 (born in 1992) gets ready to attend university.

This cheat sheet is called the Mindset List and its purpose is to tell professors (and any other faculty who would care to read) about the “cultural touchstones that shape the lives of students entering college this fall.”

Initiated in 1998 by Tom McBride and Ron Nief, the Mindset List offers a unique and more importantly, a culturally aware look into young America. Or does it?

With the release of the list analyzing the class of 2014, what’s different?

Or for that matter, what would surprise the non-millennial? [Read more…]