Archives for August 20, 2010

Fashion Goes Viral with Integrated-Marketing Campaigns

By: Kelly Ahern, guest blogger

As summer nears its end the same thing is on every fashionista’s mind—a new wardrobe.

With the change of seasons comes the need to de-clutter one’s closet and make way for the freshest fall fashions. But what is it exactly that grabs our attention in this dire time of need?

One word: advertising.

It seems like the Fall 2010 season is [Read more…]