Archives for August 2010

MAD WOMEN: PR Is Not Publicity

MAD WOMEN logo/name/likeness by Sasha H. Muradali. 2009 All Rights Reserved.

By: Gini Dietrich, guest blogger

Like Sasha Muradali, I am a huge Mad Men fan.

I love the storyline, the characters, the old days of advertising, the three martini lunches, and the clothes…oh the clothes!

While, I love the series, the first episode of this season really rubbed me the wrong way.

{Spoiler alert: If you’re not yet watching season four, stop reading now!}

If you are, however, caught up and saw the first show of this season, you’ll remember Pete fretting to Peggy about losing the Sugarberry Ham account. [Read more…]

Southern MUSICALITY: Light beer. Less calories…

Miranda Lambert via GoogleImages

“Sweet Home Alabama,” a 2002 film, starring Reese Witherspoon, Josh Lucas, and Patrick Dempsey, is one of my personal favorite films of all-time.

It’s this deliciously entertaining romantic comedy about a sophisticated fashion designer named Melanie Carmichael, a rising star in the New York couture scene, who finds herself engaged to the city’s hottest and most eligible bachelor, Andrew Hennings.

In its twist [Read more…]

TRENDS REPORT: Fall Fashion 2010

By: Kelly Ahern, guest blogger

With these current breezy temperatures and the near-torrential rain it certainly must be time for a change.

Even the once lush green leaves are suddenly looking a bit golden- ahh the onset of autumn.

The time when one must prepare to ditch her sky-high strappy sandals and distressed cutoffs for more practical, cold-weather trends.

Fear not fashionistas, for this season we have some of the industry’s most stylish to aid in your transition.

By now you have probably come across some of the most anticipated fall trends, seen catwalk images, maybe even snagged a few pieces from pre-sales; but have you ever wondered how pieces from a designer collection are actually dubbed a “trend”?

Critical couture decisions fall into the hands of men like Ken Downing.

Being the fashion director for luxury retailer Neiman Marcus isn’t simply fun and games, it’s serious, and it’s about creating a lifestyle.

“I really create the attitude and the message and the mood of the season that the company will be following,” Downing said in a recent article from The Canadian Press.

Downing is constantly surveying collections from around the globe, he pays particular attention to recurring themes and finds the designers who are producing enough of the select trendy pieces he chooses to fill Neiman Marcus’ racks.

These “trends” are then incorporated into all levels of the company’s marketing messages and integration even goes as far as physically placing the styles on individual mannequins, enticing fashion admirers to take a closer look.

Downing continued to explain the process to The Canadian Press, “For instance if we believe in green, we need to have green everywhere”.

You bet there [Read more…]

{ADbitious} How to take an African Safari Ride with Louis Vuitton

Lions, Tigers and Louis Vuitton, Oh yeaaa baby! [Read more…]

Oldies Are Kurt Cobain & Mobile Phones To Tell Time, Is This Really GEN-Y 2.0?

Image via WeHeartIt.com

Each year, since 1998, the administrators at Beloit College in Wisconsin put together a cheat sheet for their professors on the incoming freshman class and fall 2010 is no different as the class of 2014 (born in 1992) gets ready to attend university.

This cheat sheet is called the Mindset List and its purpose is to tell professors (and any other faculty who would care to read) about the “cultural touchstones that shape the lives of students entering college this fall.”

Initiated in 1998 by Tom McBride and Ron Nief, the Mindset List offers a unique and more importantly, a culturally aware look into young America. Or does it?

With the release of the list analyzing the class of 2014, what’s different?

Or for that matter, what would surprise the non-millennial? [Read more…]

{Allergy Fix!} Ooh. Emm. Gee. Saved by the Puffs…with VICKS!

(This is a public relations, advertising, social media and trends blogzine — but I had to share this with you guys because it literally saved me….)

I have the plague and it sucks.

If you’ve been following me on Twitter or are friends with me on Facebook, you’ve seen me complaining and writing random tweets to Mother Nature about the ‘plague.’

The “plague” in Sashaland is actually my allergies.

I’m one of those lucky folks who is allergic to the bloody weather, smoke, flowers, pollen, dust, fur, perfume — you name it (except Anklet, not allergic to the kitty who adopted me ironically.)

Ankee, the kitty who adopted me

I can’t go to Yankee Candle, I bypass the perfume section in the department stores and I have serious loathing for those women who spray you when you walk in. I just have to smell it and my sinuses declare war on my body.

Since moving to New York City in February, I’ve been waiting [Read more…]

Fashion Goes Viral with Integrated-Marketing Campaigns

By: Kelly Ahern, guest blogger

As summer nears its end the same thing is on every fashionista’s mind—a new wardrobe.

With the change of seasons comes the need to de-clutter one’s closet and make way for the freshest fall fashions. But what is it exactly that grabs our attention in this dire time of need?

One word: advertising.

It seems like the Fall 2010 season is [Read more…]

Sophia & Full of Grace: Beyoncé Channels Loren & Kelly for House of Deréon FW 10/11

By: Kelly Ahern, guest blogger

She is the epitome of class and sophistication; known for exceeding expectations and exuding professionalism [Read more…]

Just Like You… Only Prettier #MusicMonday

Copyright © 2010 Sasha H. Muradali. All Rights Reserved.

Anyone who knows me, knows that I love the Gunpowder & Lead Girl … like a lot.

So much so, I often quote her Praying Mantis ways parallel to swallowing men whole and spitting them out.

It gives great glee 🙂

“I got a mouth like a sailor and yours’ is more like a Hallmark card.”

… and “Only Prettier” is no different because [Read more…]

{iStyle} A|X Goes 3-Dimensional with “2020/Speed Style”

By: Kelly Ahern, guest blogger

This fall admirers of both fashion and technology can join together to bask in the beauty of 3D.

The month of August marks the release of Armani Exchange’s marketing campaign for its Fall 2010 line, which coincidentally will treat the industry, and consumers, to a compilation of integrated three-dimensional advertisements.

The campaign, “2020/Speed Style”, will include a series of color images that will be showcased in major national media—print, outdoor ads, and naturally, online.

The “in-book” media campaign [Read more…]