Italian neorealism cinema meets decadence with some vintage flavour are the easiest ways to describe the Fall/Winter 2010 advertising campaign by Dolce & Gabbana featuring Madonna.
The campaign is an illustration of how Dolce & Gabbana see the everyday Italian woman. In an interview with WWD, Stefano Gabbana said, “We wanted to continue pushing our current message that shows fashionâ€™s more human nature and our heritage. This is yet another tassel of that mosaic.”
These next two, specifically, are my favourite images from the campaign:
â€œWe believe the campaign is comforting and that people will somehow identify themselves in the images, which again display a more human and approachable side of Madonna,â€ he continued.
In other words, the entire campaign is supposed to reflect everyday Italian life, the women who make it possible,what it means to be Italian, immigrant, and otherwise.
Shot by Steven Klein, the advertising campaign stars Madonna, Max Schneider, Paul Anthony and Lucho Jacob.
The entire photo shoot looks exceptionally Sophia Loren and I’m waiting for Madonna to turn up in an up-and-coming Pirelli Calendar.
The ADs are considered a prequel to D&G’s Spring 2010 set which featured the Material Girl washing dishes. The photos were shot in New York City in November 2009.
I must say, no matter how much photoshopping, or makeup, or type of clothing — it’s hard to picture Madonna as ordinary. If anything, she’s extraordinary.
Domenico Dolce described it to Design Scene as, “A a testament that fashion is part of life and not vice versa.”
via D&G September 20, 2010
** All images belong to D&G**
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the â€˜Little Pink Bookâ€™ delivered to your Kindle and donâ€™t forget to check out the Mad Women.