As a promotional tool leading up the premiere of Season Four, AMC released an 18-minute long, “Mad Men Rules” featurette on iTunes.
“I sell products, not advertising.” - Don Draper
It’s for those with an interest on how to drink like a fish, self-destruct and be the runaway cog in the not-so-well-oiled machine, while looking fabulous doing it.
Rule 1: YOU Are The Product
“… YOU feeling something – that’s what sells.” - Don Draper
What makes Don a success at what he does? He’s the perfect salesman.
It’s not about the facts (in fact, its hardly about the facts), it’s about getting the client to open their minds and ears to what he has to say.
Luring them in with charisma, charm, sense and most of all feeling. The client is being stimulated. It’s his profound ability to read people.
It’s like he told the Lucky Strike cigarette company — while, everyone else is selling poisonous tobacco, the ones from Lucky Strike are “toasted.” Or its his idea that “New York City is in decay, but Madison Square Garden is a city on a hill.” He also told London Fog, that there will be “fat years, there will be lean years,” the world is going to evolve and its going to change as are its people, “but it is going to rain.”
With Don, it’s not about the sell so to speak, it’s about making everything personal.
Rule 2: Live Like There’s NO TOMORROW
“I live like there’s no tomorrow, because there isn’t one.” – Don Draper
He says this because he knows one day he is going to die. Just like we all are.
In the Mad Men era, there was little to no awareness about what was healthy and what wasn’t — there was no knowledge about the repercussions of excessive drinking and smoking.
Ignorance is bliss.
For the Mad Men it was about indulgence: total self-destructive behaviour that had short-term benefits.
There are other ways in the 21st Century to live like there’s no tomorrow — it’s called living in the 21st Century. It is a time and space where people can live, eat and drink in moderation because there is vast world to be explored thanks to technology, medicine and progress.
Being kind to one’s self is the ultimate indulgence for living beyond tomorrow.
Rule 3: There’s A PLACE To Cry – Your Apartment
“Get out of here, move forward, this never happened.” – Don Draper
That’s a rule Kelly Cutrone would agree with.
The main stay of drama on Mad Men is where if one character has problem, they talk to another character in hopes that they will tell them what to do. Nine times out of ten, they do just that: hash out advice.
The characters have a habit of giving out a lot of bad advice, but a lot of good adviceÂ too. It’s the good advice that they rarely take themselves.
Soak up all the advice you can get, but be able to tell the difference between the good and the bad.
Rule 4: When God Closes a Door, HE OPENS A DRESS
No one is stronger their opportunities.
Sex on the Mad Men is about rules being broken as well as how people see themselves alongside how people actually view them.
Perception, on all sides, is everything.
Human weakness and impluse lead to crime… which Draper can attest, doesn’t pay.
Rule 5: If You Don”t Want to Have a Fight, STOP TALKING
That’s thanks to Joan.
There are extremes to fighting and various types of altercations, from small ticks to all out fist wars.
So heed her advice, it’ll help.
Rule 6: Being with A CLIENT is like being in a Marriage
“… sometimes you get into it for the wrong reasons and eventually they hit you in the face.” – Roger Sterling
If you’ve ever worked in any type of service, or client oriented industry, you know that client relationships are well … complicated.
Sometimes they know what they want, sometimes they don’t, sometimes they really don’t know what is best and sometimes they have to be scared into the professional’s ‘good advice.’
For as many different types of people as there are in the world, there are clients.
Don’t Have to Love it.
Understand it Turns the Lights On.
Rule 7: EVALUATE Your Strengths
“… and be honest.” - Joan Holloway
Looks aside, Joan’s attractive because she is confident, experienced and wise.
Sometimes she’s a bit mean, but aren’t we all?
Have poise, have balance.
Rule 8: Have a SUMMER HOUSE
“But I want everything I want.”
“I’m very comfortable with my mind. Thoughts clean and unclean, loving…and the opposite of that.”
- Roger Sterling
Aim to have the ability to say things at the right time or the wrong time.
It won’t matter because when you’re the ultimate wordsmith, the delivery is flawless and you could be considered as such too.
It’s about delivery and character.
Rule 9: Only Boring People Are BORED
“Go Bang Your Head Against The Wall.” - Betty Draper to her son
Betty is one of those women who shouldn’t have had kids.
There isn’t a lot of coddling on Mad Men, and while, not malicious, she’s one of those women who thought she should have had kids and did.
It opened a Pandora’s Box that became her life.
Watch what you say, because in the 1960s the things people said could get you in trouble, literally, today if you said them.
Remember that, perception is everything, rule.
Rule 10: Put Your Nose Down and Pay Attention toÂ YOUR WORK
That’s what Don Draper said.
Hey AD folks, obviously, there is craziness bound to happen in a creative space, but let it not get the better of the reason that you are there … to work.
Sasha Muradali runs the Little Pink Book. She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the Little Pink Book delivered to your Kindle.