Back in April of 2009, when my blog was a little baby, two weeks old to be exact, I wrote a nifty little piece called Goo-goo for the Lady GaGa? outlining why I was unimpressed by the songstress at the time and preferred the fusion beats of the Black-Eyed Peas (or anyone else) instead.
…and maybe some exception for â€œPaparazzi,â€ (which deja-vu-ly reminds me of early 2000s Ace of Base & Britney, I admit I totally used to heart and still do!) Lady GaGa basically does â€™sound like Europop remixes of Britney Spears.â€™
This was pre-“Alejandro”
Ace of Base “Don’t Turn Around”
“Alejandro” is Lady GaGa’s latest track, which sounds like a 2010 remix of “Don’t Turn Around,” has become yet another Internet sensation. It’s inescapable and to be frank with you, my readers, I’ve been avoiding doing a follow-up post to the original a year ago. But I think the time has come to do just that.
With over four million views in it’s first 48-hours, and over 19 million views in its first two weeks, “Alejandro” is en route to further solidifying Lady GaGa’s reign as the Queen of Viral Media … but I still don’t buy it.
24-year old Stefani Germanotta, aka Lady GaGa, is an excellent sales woman who oozes with talent from every pore in her body. But I think there is a difference between creativity and talent; there is a difference between genius and imitation.
After all, she did not become YouTube’s most successful artist, hitting the incredible 1 billion combined views for skipping down a lane alongside white, picket fences.
“The Fame Monster’s” third single had to not only come out with a bang, but it also had to defy expectations and outdo its predecessors.
Far more darker, than full of bubblegum, the video has all the styling of pre-Nazi, 1920s Germany during the Expressionist film moment.
Mixed with military uniforms, latex, bits of glam rock, loads of Steam Punk and the obvious odes to Michael Jackson, “Alejandro” is a quintessential love fest of German expressionism thrusting ever-so unsubtly with light bondage and a bra made out of assault rifle barrels attached to it.
Is that to say that there is only lust and no luster? that Lady GaGa is not talented?
No — the girl is a virtuoso at the piano, who inspired 12-year old Greyson Chance, as well as a brilliant master at taking the best bits of popular culture and mixing it with the right amount of controversy and weirdness to sell, sell, sell. She is visually appealing, has catchy music and understands the power of marketing.
I’d go as far as to say she’s one of the best marketers of our generation and she ‘gets it.’
Lady GaGa understands how to appeal to people as well as how to leverage herself and her abilities on a whole new level of mass proportions.
But is it art?
Is she uniquely creative, a genius so to speak, who holds the uncanny ability to wow, amaze and impress with never before seen antics, while pushing the envelope into new found territory?
No, it’s Madonna.
While, Lady GaGa has said her influences have been everyone from Madonna to Queen to Abba to Ace of Base, and while imitation is the sincerest form of flattery, it does not equate creativity of the highest degree or anything similarly.
No, that would be the late Alexander McQueen or Vincent Van Gogh.
Compare them for yourself…and ask yourself the question,
…what’s the brand?
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the â€˜Little Pink Bookâ€™ delivered to your Kindle.