Image Belongs To MTV.
If video killed the radio star, then MTV killed the video with reality television and mindless fluff.
In August of 2009, I wrote about how MTV being forgetful of Gen-X and clueless about Gen-Y. This was in light of the trendy, young, iconic brand closing down their Times Square studios in New York City (I heard from an insider it was because they couldn’t afford their rent.)
But now it seems MTV, who went from showing music videos to becoming a reality television network is thinking about singing a different tune…maybe.
In case you missed it, like I did the first time, MTV is changing their logo to a sleeker, most modern, less grunge look.
Some mock-ups are below:
Image Belongs To MTV.
Image Belongs To MTV.
What do you think?
Did you happen to notice that “MUSIC TELEVISION” is missing from the new logo?
I guess less room for music videos and more room for Snooks and the Jersey Shore.
gah.
I suppose this just confirmed what I saw coming way back when Michael Jackson died and I saw more music videos on CNN in a week than I did on MTV in a year.
Image Belongs To MTV. Click to Enlarge.
- Was it time for a change? Out with the old in with the new?
- Can or will this new brand approach and logo redesign help save MTV? Or are they long gone?
- Does this signify an official shift in MTV from being a music video network to an officially, unofficial network for reality television?
- Is the new logo too mainstream? Or just mainstream enough?
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Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. in International Administration from the University of Miami (’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.
Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.
Great post. I didn't notice the change until I read stories about it. Also did you know I have a blog for my crisis comm class that's about MTV? It's not that good though=/
No, I didn't know that — send it my way
Thanks for commenting!
MTV needs to wake up. They can change their logo all they want, but taking out Music Television is just reinforcing what we've known since TRL left the building. MTV now stands for MINDLESS television.
If relevancy is what they are after (considering they have about 10 minutes left 'til Jersey-shore-mania subsides) they need to call it a day with the scripted “reality” tv shows and start brainstorming on a new show that captivates OUR GENERATION as much as it did 10 years ago when all we wanted to do was race home and watch TRL. Back then we KNEW when a video was going to debut, we felt connected to the artist, MTV defined “mainstream” by connecting to music fans. MTV: take it down a notch and remember where you came from. Otherwise take all your stupid shows and give them to another channel, let someone who gives a crap about music reprogram MTV from scratch.
Oh, another thing, I just read your “MTV being forgetful of Gen-X and clueless about Gen-Y” post and couldn't agree more.
Would also like to note that I, too, remember the first TRL where Carson was in a little room with a computer screen and Hanson was number 1… and I also remember the MTV specials when an artist was releasing an album and they would do a stripped down performance with ALL their new tracks in a little room with fans, and they got people into their music and excited about the release of their CD… doesn't MTV see the GIANT opportunity that's in front of their face? Or are Heidi's new boobs blocking their view?
MTV needs to wake up. They can change their logo all they want, but taking out Music Television is just reinforcing what we've known since TRL left the building. MTV now stands for MINDLESS television.
If relevancy is what they are after (considering they have about 10 minutes left 'til Jersey-shore-mania subsides) they need to call it a day with the scripted “reality” tv shows and start brainstorming on a new show that captivates OUR GENERATION as much as it did 10 years ago when all we wanted to do was race home and watch TRL. Back then we KNEW when a video was going to debut, we felt connected to the artist, MTV defined “mainstream” by connecting to music fans. MTV: take it down a notch and remember where you came from. Otherwise take all your stupid shows and give them to another channel, let someone who gives a crap about music reprogram MTV from scratch.
Oh, another thing, I just read your “MTV being forgetful of Gen-X and clueless about Gen-Y” post and couldn't agree more.
Would also like to note that I, too, remember the first TRL where Carson was in a little room with a computer screen and Hanson was number 1… and I also remember the MTV specials when an artist was releasing an album and they would do a stripped down performance with ALL their new tracks in a little room with fans, and they got people into their music and excited about the release of their CD… doesn't MTV see the GIANT opportunity that's in front of their face? Or are Heidi's new boobs blocking their view?