If video killed the radio star, then MTV killed the video with reality television and mindless fluff.
In August of 2009, I wrote about how MTV being forgetful of Gen-X and clueless about Gen-Y. This was in light of the trendy, young, iconic brand closing down their Times Square studios in New York City (I heard from an insider it was because they couldn’t afford their rent.)
But now it seems MTV, who wentÂ from showing music videos to becoming a reality television network is thinking about singing a different tune…maybe.
In case you missed it, like I did the first time, MTV is changing their logo to a sleeker, most modern, less grunge look.
Some mock-ups are below:
What do you think?
Did you happen to notice that “MUSIC TELEVISION” is missing from the new logo?
I guess less room for music videos and more room for Snooks and the Jersey Shore.
I suppose this just confirmed what I saw coming way back when Michael Jackson died and I saw more music videos on CNN in a week than I did on MTV in a year.
- Was it time for a change? Out with the old in with the new?
- Can or will this new brand approach and logo redesign help save MTV? Or are they long gone?
- Does this signify an official shift in MTV from being a music video network to an officially, unofficial network for reality television?
- Is the new logo too mainstream?Â Or just mainstream enough?
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the â€˜Little Pink Bookâ€™ delivered to your Kindle.