{ADbitious} IKEA + Paris = The Metro Station?

This is seriously the most creative and pretty much awesome use of strategy in advertising I’ve seen in a long time.

What am I talking about?

A really cool campaign by IKEA in the metro (subway) stations of Paris, France.

From the 10th of March to the 24th of March 2010 the walkways of high traffic, Paris metro stops will be lined with IKEA furniture. The idea is to give the Parisian potential customer the chance to interact with the items, learn about the brand and check out the products in a more intimate setting.

The thing is, while I think this idea is so creative and absolutely genius to certain extent, I know if I came across these in the high traffic areas of New York City, I would be weary of touching them.

Call me a bacteria-phobe, but ewww. It seems so utterly unhygienic to me. (If you’ve been to Paris and been in the metro stops you know what I’m talking about. Let me put it to you this way, if you haven’t been, the Tube in London is one of the cleanest subways in the world — not Paris, nor New York, nor Rome come close to this.)

Otherwise, I think it’s rather brilliant! I mean imagine waiting for the metro and in the not so distance is a comfty sofa for you to lull about in…it’s definitely a creative way to do advertising!

Basically, see the photos for yourself.

  • If you saw this in the subway, the Tube, the Tee or any other subway/metro type of setup, what would you do?
  • Take a seat or keep walking? Take a seat or just stand?
  • Is this creative advertising? Or do you think it’s just silly?

(source)

–

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. in International Administration from the University of Miami (’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.

Related Posts Plugin for WordPress, Blogger...

Comments

  1. Ikea is pretty good in the advertising area.
    They did a fantastic Facebook promotional event;Basically you had to become a fan of their page first to see the pictures of the new collection and if you were the first to tag yourself on any item, you would win the item.

  2. This is true. I think IKEA has always been good in the advertising and
    promotional departments. I actually love the idea for the Paris subways. But
    still, I think it's dirty. I wouldn't lounge on them unless I was the first
    one too, lol.

  3. I think this is brilliant. I mean, yes, these couches are going to have to be burned after they leave the metro but I would definitely sit down and try them out. I'm a try-before-you-buy kinda girl. I actually hate online shopping for many things because I can't touch it, feel it, try it out first. Let's say hypothetically I'm thinking about getting a couch but I'm worried I won't be able to find the right color…I'm in the metro and the PERFECT color or shape or size is right there in front of me, its amazingly comfortable (even if it does smell like a homeless man) I'm hopping back on that train and taking it to the nearest IKEA. It's as simple as that. I think its brilliant and I would be very surprised if they didn't see great results from it.

  4. Hummm, seems to me that they just stole the idea from Home. In its ad, Home displays couches and chairs in busy places of London as if it was in your own house… This campaign doesn't feel like anything extraordinarily invented by Ikea but just a pretty common and already exploited mean to say : even away from home you can feel the confort of Ikea..

  5. Hummm, seems to me that they just stole the idea from Home. In its ad, Home displays couches and chairs in busy places of London as if it was in your own house… This campaign doesn't feel like anything extraordinarily invented by Ikea but just a pretty common and already exploited mean to say : even away from home you can feel the confort of Ikea..

Leave a Comment

*