This is seriously the most creative and pretty much awesome use of strategy in advertising I’ve seen in a long time.
What am I talking about?
A really cool campaign by IKEA in the metro (subway) stations of Paris, France.
From the 10th of March to the 24th of March 2010 the walkways of high traffic, Paris metro stops will be lined with IKEA furniture. The idea is to give the Parisian potential customer the chance to interact with the items, learn about the brand and check out the products in a more intimate setting.
The thing is, while I think this idea is so creative and absolutely genius to certain extent, I know if I came across these in the high traffic areas of New York City, I would be weary of touching them.
Call me a bacteria-phobe, but ewww. It seems so utterly unhygienic to me. (If you’ve been to Paris and been in the metro stops you know what I’m talking about. Let me put it to you this way, if you haven’t been, the Tube in London is one of the cleanest subways in the world — not Paris, nor New York, nor Rome come close to this.)
Otherwise, I think it’s rather brilliant! I mean imagine waiting for the metro and in the not so distance is a comfty sofa for you to lull about in…it’s definitely a creative way to do advertising!
Basically, see the photos for yourself.
- If you saw this in the subway, the Tube, the Tee or any other subway/metro type of setup, what would you do?
- Take a seat or keep walking? Take a seat or just stand?
- Is this creative advertising? Or do you think it’s just silly?
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the â€˜Little Pink Bookâ€™ delivered to your Kindle.