un-ADbitious Sex, Death and Nudity: “Be Stupid” by Diesel


“For Successful Living” … NOT!

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WARNING: This post is image heavy.
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More balls than brains, show me your tits and other deplorable smutty garbage encompasses the new “Be Stupid” campaign by Diesel.

I need to find a new catch phrase, instead of saying how the human race baffles me sometimes, because I’m beginning to see a pattern of idiotic sheep-like proportions around me. It’s sickening, degrading and a shameless display.

You’re kidding me right?

A trendy, relatively upper-market denim designer label, aimed at 16 to 25-year olds encouraging random sex, foolishness, arrogant dangerous behavior and drugs.

Well, now, isn’t that just dandy.

Diesel has taken what is fundamentally wrong with our society, the things our parents warn us about and things that ARE, in fact, harmful to young people and they have glorified them in an advertising campaign:-

  • A young man, clad in jeans dead under an elephant that sat on him.
  • A young man with a fish bowl over his head, inside of the fish bowl is smoke (ciggie or mary jane?) so you don’t see his face.
  • A young woman hiding under a bed, in her undies and bra, where on top the bed a young man and woman are obviously ‘getting it on.’ However, because of how the woman under the bed is dressed, it can be inferred that she too, was engaging the young man before the other young woman entered the picture.
  • A young woman raising her t-shirt to bare her breasts to a security camera.
  • A young woman as a potential piece of meat for a male lion.
  • A young man depicting to be ‘hung like an elephant.’

“Stupid is the relentless pursuit of a regret free life“…

… except if you end up in jail, get pregnant under age, irrevocably damage yourself or someone else, go bankrupt, get fired or die.

Did I miss the memo where it’s now a new decade and suddenly that makes it okay to glorify the Jackass behavior Johnny Knoxville and company warned people NOT to try at home?

Imagine my surprise and bewilderment walking through the streets of Manhattan during the second week of January 2010, while I was there visiting some family, only to pass by some of these horrendous adverts and have my family turn to me to say,

“Isn’t that what you do? You’re people came up with that?”

I have younger cousins and some of my friends have younger siblings and I would never want harm to come to them, or be influenced into thinking reckless behavior is going to get them anywhere in life just so they can look “trendy” in a pair of jeans.

However, and it saddens me to say this, parts of this ridiculous campaign are actually really cool, inspiring and rather awesome if you can imagine it. Reading through their website, I found messages and passages of information that talk about living life to it’s fullest and thinking outside of the box. Which is great … except when you have photograph upon photograph of really awful stuff.

Don’t take my word for it, see below for the entire campaign … all 40 images:-

Hmmm…

  1. Hyper-sexual illustrations of women
  2. Alpha foolish masculinity
  3. Drugs
  4. Adultry
  5. Death
  6. Reckless sex
  7. Gluttony
  8. Implied Foursomes

Did I forget anything?

I don’t know what’s more disturbing:-

  • Adults making decisions that this is perfectly okay to influence and market to young people?

or that

  • We live in a society where this helps sell?

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Oh and if you have an opinion you’re dying to share with the brand, here’s their info:-

Enjoy! 🙂

PR DIRECTOR
Erin Hawker
212-755-9200 ext 360
Erin_Hawker@diesel.com

VP of Communications
David Ireland
212-755-9200 ext 344
david_ireland@diesel.com

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Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (’07) and an M.A. in International Administration from the University of Miami (’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009-2010 Sasha H. Muradali. All Rights Reserved.

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