June 27, 2010 Update:-
Below the original post with Behind-the-Scenes images from Vogue UK
Did Burberry’s art department really decide it’s time they “Punk’d” their audience, or were they just careless?
I’m going to go with the latter rather than the former and say that Burberry made a very careless advertising mistake.
(Music, “It’s Alright” by One Night Only, written by George Craig.)
On January 5, 2010 New York Magazine‘s illustrious The Cut released a set of images of Emma Watson, George Craig, Max Hurd, Matt GilmourÂ and Emma’s brother, Alex Watson, shot by Mario Testino, for Burberry’s Spring 2010 campaign.
The photos are gorgeous, so British and so Burberry — except for one thing — Emma’s leg disappears in one image.
Literally, it really looks like it was carelessly and stupidly photoshopped out of the image; not something you’d expect from a upper market, haute couture fashion house.
Well, more than a few people took notice and some were calling it a Photoshop disaster. While, others were wondering if it was a fake campaign Burberry released as some kind of joke.
Apparently, it’s none of the above and bad showmanship on Burberry’s end because a video was released showing the image as it was being photographed by Testino putting to rest any of the rumors.
Emma Watson’s leg was artistically (or lack thereof) placed behind her brother’s, and from the angle that it was photographed, made it seem like her leg completely disappeared around the mid-thigh.
Isn’t this the type of stuff they warn, whine and moan about NOT to do on TyTy’s America’s Next Top Model? Not that Burberry should be taking advice from Janice-Self-Proclaimed-Big-D-on-Campus … but umm, shouldn’t someone have noticed this before the images went to print?
I say re-cut/crop it, print and call it a day… but that’s just me.
Oh dear, someone made a big boo-boo and now it’s up to someone in PRlandia to fix it … maybe.
We shall see.
You can view the entire set of photos below:-
(**All images via The Cut & belong to Burberry**)
UPDATE Starts here:-
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida with a minor in Dance (â€™07) and an M.A. in International Administration from the University of Miami (â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the â€˜Little Pink Bookâ€™ delivered to your Kindle.