NSFW {ADbitious} – Frightening French and German AIDS Adverts

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WARNING: NSFW — this post contains content of a dubious nature, that may be unsuitable for persons under the age of 18. If nudity, sex, psycho dictators (Hitler, Stalin, Sadaam), insects and AIDS offends you, walk away from this post NOW. You have been warned.
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I have no words.

But I will say this, because today is World AIDS Day, there is no time like the present to show you some seriously frightening, borderline disturbing, anti-AIDS advertisements.

They certainly got my attention.

You be the judge and tell me what you think.

Below are a set of European Anti- AIDS adverts. Most of them French. If you know who the AD agency is, let me know!

This one is a public health advert, which probably means it was a poster along the side of the Metro etc. It’s called “Naked Lunch” and is supposed to warn people about “risky sex.”

Can you imagine if the US Health Department did this and posted them up along the T in Boston, or the Subway in New York City or the Metro in DC? My goodness!

Again, French, these are called “The Collectibles.” It says, “Le SIDA ne vous concerne pas?” I believe that translates to,  “AIDS does not concern you?”

Though it looks to me, as if they are saying castration is the safest way to avoid AIDS.

And again, more French insanity. Wonderwoman and Superman as equals to the rest of us humans. It’s for the organization Aides.org, which I also believe the first set above, with the insects, was made for.

I saved this set for the bottom because I think they traumatized me. Or at least the video did. This is “AIDS is Mass Murder.”

WARNING: NSFW


I refuse to embed this video because it’s… out there. You can watch it here, if you are brave enough.

But in a nutshell, this German advert by the Das Comitee agency, directed by Ivo Wejgaard, with Hans Weishäupl and Dirk Silz as the Creative Directors,  is sexually explicit and shows a woman going home with a man. She’s naked, he’s naked, they go to bed and proceed to have sex. The sounds are pretty gross because you hear, what you are to assume, are the movement of bodily fluids. The camera pans to the woman, as the man is behind her, it quickly pans to his face and BAM! It’s Hitler.

Needless to say, I was freaked out.

These are the accompanying posters featuring Stalin, Saddam and Hitler.

Well? What say you?

  • Are these advertisements appropriate?
  • Do they convey their intended messages?
  • Is there, or is there not, another way some of these advertisements could have been done?
  • Should they have been? Or leave them as is?

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Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

Comments

  1. Wow, those castration images are disturbing, as are the ones with Hitler/Stalin. I would say that their message is loud and clear, but in my opinion instead of scaring/shocking individuals about AIDS awareness, we should be educating them- these advertisements certainly won't educate individuals on how devastating AIDS can be and how best to protect yourself and others.

  2. You said it!

    I think there are more effective ways to get a message across rather than scaring people and traumatizing them.

    On the AD of the World website, where I got the Stalin/Hitler/Saddam adverts — they were actually rated very poorly on a scale from 1-10. Quite a few of the people who left comments were saying that the scare tactic strategy is over done and over played.

    In this day and age, Creative Directors can be creative and imaginative, but they don't have to frighten people to death. No pun intended.

  3. You said it!

    I think there are more effective ways to get a message across rather than scaring people and traumatizing them.

    On the AD of the World website, where I got the Stalin/Hitler/Saddam adverts — they were actually rated very poorly on a scale from 1-10. Quite a few of the people who left comments were saying that the scare tactic strategy is over done and over played.

    In this day and age, Creative Directors can be creative and imaginative, but they don't have to frighten people to death. No pun intended.