What Edward Cullen WOULD NOT Do: Robert Pattinson and Publicist Need PR Lessons

There has to be something in the water this month in California because PR is in la-la land. First Carrie Prejean mucked up some interviews and now Robert Pattinson? Though, I wouldn’t give Pattinson the full blame for this one.

November 16, 2009 marked the premiere of Twilight‘s second installment New Moon. As always, American Idol host and radio presenter, Ryan Seacrest had his booth on the red carpet. Rushing into the booth nearly breathless came Robert Pattinson with his publicist trailing behind.

What could have been an easy, friendly (I mean c’mon Ryan Seacrest isn’t “Inappropriate” King. It’s bloody Ryan Seacrest, the guy is always nothing but kindness on ALL his shows) and painless interview, turned into something awkward and unnecessary.

Ryan Seacrest started off the interview asking Robert Pattinson how he was doing, what it was like to be Edward Cullen etc. Everything was going very well until Seacrest asked “RPattz” about his co-star Kristin Stewart. This question has always been a “hot topic” because Robert Pattinson and Kristin Stewart aren’t confirming or denying if they are dating. While this isn’t make it or break it “news,” it is completely relevant for the New Moon premiere and should have been expected.

Before Ryan could even finish his question, Robert Pattinson’s publcist, like a nasty bulldog, cut the interview off and tried to rush Pattinson out of Ryan Seacrest’s booth.

No, Miss. Publicist for Robert Pattinson, it doesn’t make you cool or big and bad that you rushed Pattinson out of there. It makes you look stereotypical and arrogant to the rest of us. No, you aren’t doing your job either, you’re being a bully.

How rude.

How hard is it to say, “I don’t feel like answering that question,” when asked something that makes your uncomfortable?

Apparently, it’s very hard to do, at your own movie’s debut, no less.

(You can click the images to make them bigger to see close-ups)

The question:-

“What do you say to your fans, who are desperate to know, about you and your-co-star Kristen?”

From the video, a few things are obvious:-

  • Ryan Seacrest was polite in asking his question.
  • He didn’t ask it immediately and eased into it.
  • The publicist was cranky from the moment they walked through the door. Seacrest’s video people even pointed out her face in the video they uploaded to YouTube.

Things that everyone should have known walking into the booth:-

  • Planned or unplanned by the Seacrest camp to ask the question isn’t even an issue. That question was going to be asked. Period. That’s basic journalism 101. So let’s not be silly into thinking that it’s some un-Godly thing that Ryan Seacrest did. If it’s a “hot topic” it will be asked, even if it is personal. It’s called being human. Furthermore, this IS the entertainment industry we are talking about here. It comes with the territory.

A few things that could have and should have been done to NOT look so foolish:-

  • Understand the cameras were rolling.
  • “I don’t want to talk about that,” or “I prefer not to answer that question,” is a more polite way of getting around questions you do not wish to answer.
  • Even IF Pattinson’s PR team told Seacrest that they did not want that question asked and Seacrest’s team asked it anyway, there was still absolutely no excuse for Robert Pattinson’s publicist to behave that way. Again, a simple, “I don’t want to answer that,” would be suffice.

Other insight and comments:-

  • Being brazen and obviously rude to the media is just that, it’s rude. It’s also highly unnecessary and simply uncalled for in this case.
  • Ryan Seacrest wasn’t out of line. Let’s be clear about that. He was interviewing a teenage heartthrob who could, or could not, be dating his co-star in a film where they are romantically involved.
  • As I said, I wouldn’t give Pattinson the full blame on this, but he could have spoken up against her, and said “It’s alright” aka “I’ll handle it.” After all, he *is* her employer. NOT the other way around.
  • On that same note, to Pattinson’s credit and defense, he, himself, was not rude to Seacrest and graciously ended the interview by saying, “Watch New Moon, it’s amazing!” Then he shook Ryan Seacrest’s hand.

Robert Pattinson’s publicist made the entire situation unnecessarily awkward. You can easily tell from the look on Pattinson’s face. Even Ryan Seacrest was a little taken aback, you can hear him saying in an incredulous tone, “We can’s ask that question to the guy? It’s his co-star. It’s a fair question.” He laughed it off saying, “I was just cut off for the first time ever.”

Well, at least Pattinson didn’t call him “Inappropriate Seacrest” or something like that.

The video is below:-

What do you think?

Was Ryan Seacrest out of line?

Or were Robert Pattinson and his Publicist overreacting?


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima or get a copy of the ‘Little Pink Book’ delivered to your Kindle.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

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  1. Robert Pattinson's publicist needs to RELAX. This isn't the first time she's gotten herself in a knot over this question, and I'm sure it won't be the last. In my opinion, no comment is almost as good as a confirmation, and no comment accompanied by a publicist visibly freaking out might as well be a big fat “yes, and we're contemplating marriage”. I admire Rpattz for trying to recover a little. He saved face. The publicist, not so much.

  2. I know, she was way out of line. She created a big deal out of nothing. That's bad form on her part, especially, as you said, this isn't the first time.

    Yes, RPattz did save face, and I think that's what barely saved this disaster.

  3. Jessica M. says:

    I thought it was ridiculous that RP's publicist told RS that he can't ask that question! (Maybe I misheard, but that's what it sounded like.) I'd love to tell a reporter that they “can't ask that question” when asked something difficult in an interview, but that's just not how it works.

  4. Your blog needs more EC/RP love. lol It's April now and June is the next movie release. 😉

  5. …then you can guest blog about it.


  6. Your blog needs more EC/RP love. lol It's April now and June is the next movie release. 😉

  7. …then you can guest blog about it.