{Rules of PR no.25} Got my Social Media hands up, it’s a Party in the USA

Ever come across something so contradicting of itself that you sit back and wonder, “what?”

Yes, that was me this weekend when I heard Miley Cyrus closed her Twitter account (who boasted 2 million followers) because of lack of privacy…but then video blogged (more like rapped) about it on YouTube…and then joined Whispurr.

Go on…you are allowed to laugh.


Miley Cyrus deleted her Twitter because, according to her little hip-hop ode to herself, the tabloids were using her tweets as ammunition for their stories. We all know, it doesn’t take more than a click here and click there to delete one’s online account …but umm, Miley went beyond the extra mile to use the same outlet she bashes to defend herself…just on another platform or two, in this case.

You got it. I said TWO.

Cyrus contradicted herself by not only rapping about her decision on the world’s biggest social media outlet, YouTube, but she then went ahead and joined Whispurr.

Whispurr is a mico-messanging website that is a cross between Twitter and Posterous.

PR Stunts

With lyrics like:-

“The reasons are simple: I started tweeting about pimples. I stopped living for moments and started living for people.”


“Everything that I type and everything that I do, all those lame gossip sites take it and make it news.”

Miss Cyrus, uses social media to bash social media.

I do believe The Star or even People Magazine will have something to say about this. Not to mention, TMZ is probably in full-on glee at the moment.


Whether it is or it isn’t, in my opinion, this screams “attention! look at me!”

The proper term would be “publicity stunt”…especially, since she ended up on Whispurr.

…and then some.

Think about this too: her papa, Billy Ray Cyrus, took to his own Twitter account and tweeted the following

Miley. You are a light in a world of darkness. You were born”Destiny Hope Cyrus” for a reason.You can’t leave everyone now.We r countin on u

So, folks, what say you? Did Miley contradict herself? Is this just another stunt?

A little self-thought-promotion-esque, perhaps.

Well, whatever the reasons, motions, moves or steps, this is an example of a) how to look silly in social medialandia and b) how propaganda is done in web 2.0.

Sing it with me now,

Welcome to the land of fame excess,
am I gonna fit in?…So I put my hands up
They’re playing my song,
And the butterflys fly away
Noddin’ my head like yea
Movin my hips like yea”

Little Pink Book’s Rule of PR #25:
Self-imposed contradictions are bad.
Whatever their intent, or lack thereof,
you simply end up looking foolish *cough!stupid!*.


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 SashaH. Muradali. All Rights Reserved.


  1. I have a love-hate relationship with Miley. This stunt of hers is ridiculously not thought out or on the contrary very thought out with a particular motive. She really just is a confused angst-y teen.

    Do you think this stunt will make other celebrities re-think their twitter or social media presence? I'm thinking it might make some celebs reevaluate themselves and reconfirm their social media goals of showing fans that they are just people.

  2. Hi Mariam,

    I don't have an opinion on Miley…she has nice hair. I like her hair. That's about it. Maybe it's my age, but I'm could care less for or about her.

    But this little stunt got my attention because it screams “look at me” and also is such a contradiction, not to mention a prime example of how to do propaganda in web 2.0

    I think perhaps some celebs will re-evaluate what themselves, while others may not.

    I think a celebrity who grasps social media very well and just uses Twitter the way it should be used is Alyssa Milano.

    She's the anti-social media Miley. And by that I mean, simply…she gets it.

    Twitter should put her on their t-shirts, instead of Ashton (that is should they ever hire someone, lol.)

    Thanks for the insight!

  3. Sasha,

    This post is hilarious. And yes I laughed out loud to that video.

  4. Thanks! Glad you enjoyed it 🙂

  5. Sasha,

    This post is hilarious. And yes I laughed out loud to that video.

  6. Thanks! Glad you enjoyed it 🙂

  7. Sasha,

    This post is hilarious. And yes I laughed out loud to that video.

  8. Thanks! Glad you enjoyed it 🙂