{Rules of PR no. 24} By Invitation Only

Image via WeHeartIt.com

By invitation only, please RSVP…now!

How many times have you been invited to something, and then well…not invited to something else? For example, remember back in 1997 when people were up in arms because Leonardo DiCaprio wasn’t nominated for an Academy Award for his role in Titanic? Word was he was snubbed by the Oscars. Whether it’s true or not isn’t the point, think about this instead –

What about a party, which is labeled the “Party of the Year!!!! OMFG!!!” and you don’t get a nod? Or someone you know doesn’t?

The problem with a lot of situations like this is people think about the people attending these events, but never of those excluded. Sometimes, maybe it’s not WHO you know, but rather, who you DON’T know. In communications, this is such an important part of learning and growing as well as developing one’s brand.

So why should you care about they-who-are-not-worthy? Because maybe, just maybe, they actually ARE…worthy that is.

Kylie Minogue via WeHeartIt.com

Think about it, how much does NOT inviting particular people to particular events, giving them nods for particular services and accomplishments, really say about a brand? I say brand because that’s what we are.

Each person, each company, each event; everything is its own brand. Heck, dogs are their own brand, and when one mauls a human, or saves another animal, that’s all a part of their brand to us humans. It’s what we cognitively acknowledge as “good” or “bad.”

Does the snub, the non-invite – does that make you cool or a jerk? Does it make you part of the crème-de-la-crème or an elitist? Does it make you thoughtful or arrogant?

Image via WeHeartIt.com

I’m not saying invite the entire grade level to your kid’s sixth birthday…I’m saying go to your kid’s classroom and ask his teacher if you could bring in cupcakes for his class for his birthday.

If you can’t do that, then evaluate what you can do…and sick to your guns. Only want to have a party at home with your kid’s best little friends? Great…but I know he/she doesn’t have 20 of them…

I’m not saying invite everyone you know to your wedding…I’m saying invite those closest to you and who have made an impact in your life along the way; even if you aren’t the best of relations with them at present.

If you can’t do that, then evaluate what you can do…and stick to your guns. Only want to have a wedding and invite your closest friends and immediate family? Great…but I know that that uncle from the other end of the world who you barely talk to and who you didn’t know you for the first 30 years of your life, isn’t more important than that aunt who lives down the street and basically raised you.

Image via WeHeartIt.com by Bakerella

So consider it – what does your “by invitation only” list say about you – no, wait! I mean, your BRAND?

Little Pink Book’s Rule of PR #24:
Sometimes, it’s not who IS there, it’s about who is NOT.
What is your ‘guest list’ saying about you?
Take your pick.


–

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 SashaH. Muradali. All Rights Reserved.z

Comments

  1. valeriesimon says:

    “Think about it, how much does NOT inviting particular people to particular events, giving them nods for particular services and accomplishments, really say about a brand”

    Good point Sasha. Though the focus may be on those who are invited, awarded etc, it is important to take time to consider who may be feeling excluded.

    Social media has made it all the more important to pay careful consideration to your “guest list”… because those you do not invite will find out. Pictures from a party posted on Facebook. Tweets, blog posts. As our communities grow larger, the line defining an “inner circle” blurs. Definitely something to consider carefully.

  2. Exactly Valerie.

    Sometimes, I think people get caught up in lists, and groups and even
    cliques, that they can forget about what the goal is. And I don't mean just
    with parties.

    I mean even our PR events, it might be not always be about who you know, but
    rather who you don't know. So get to know them and invite them! In our world
    of communications that's so important to reach out to different audiences to
    try to learn and grow.

    Thanks Valerie 🙂
    Best wishes,

    Sasha

  3. valeriesimon says:

    “Think about it, how much does NOT inviting particular people to particular events, giving them nods for particular services and accomplishments, really say about a brand”

    Good point Sasha. Though the focus may be on those who are invited, awarded etc, it is important to take time to consider who may be feeling excluded.

    Social media has made it all the more important to pay careful consideration to your “guest list”… because those you do not invite will find out. Pictures from a party posted on Facebook. Tweets, blog posts. As our communities grow larger, the line defining an “inner circle” blurs. Definitely something to consider carefully.

  4. Exactly Valerie.

    Sometimes, I think people get caught up in lists, and groups and even
    cliques, that they can forget about what the goal is. And I don't mean just
    with parties.

    I mean even our PR events, it might be not always be about who you know, but
    rather who you don't know. So get to know them and invite them! In our world
    of communications that's so important to reach out to different audiences to
    try to learn and grow.

    Thanks Valerie 🙂
    Best wishes,

    Sasha

  5. valeriesimon says:

    “Think about it, how much does NOT inviting particular people to particular events, giving them nods for particular services and accomplishments, really say about a brand”

    Good point Sasha. Though the focus may be on those who are invited, awarded etc, it is important to take time to consider who may be feeling excluded.

    Social media has made it all the more important to pay careful consideration to your “guest list”… because those you do not invite will find out. Pictures from a party posted on Facebook. Tweets, blog posts. As our communities grow larger, the line defining an “inner circle” blurs. Definitely something to consider carefully.

  6. Exactly Valerie.

    Sometimes, I think people get caught up in lists, and groups and even

    cliques, that they can forget about what the goal is. And I don't mean just

    with parties.

    I mean even our PR events, it might be not always be about who you know, but

    rather who you don't know. So get to know them and invite them! In our world

    of communications that's so important to reach out to different audiences to

    try to learn and grow.

    Thanks Valerie 🙂

    Best wishes,

    Sasha