Kanye v. Taylor: PR Stunt & Personal Stank

We all know by now what went down Sunday night at the 2009 MTV VMAs. Country’s sweetheart, Taylor Swift, won Best Female Video, against the likes the Lady GaGa, Kelly Clarkson, Pink and Beyonce. She went up on stage, thanked MTV and told us all how excited she was. Her speech was then cut short by an obviously drunk (was he?) Kanye West, who decided to rally on Beyonce’s behalf that “Single Ladies” is the “best video of the decade.”

Get a full recap here.

So after 72 hours of hullabaloo — public relations stunt or  is Kanye just personally stank?

Cognac Boy

Goodness, it’s like a bad version of an awesome alcoholic musical trip by Miranda Lambert. I can just hear the mockery cover songs to “Jack Daniels” being swaggered over to “Hennessy Boy” or something…

So while, there are pictures of Kanye pre-VMAs with his now famous bottle of Hennessy … did he really drink all of THAT?

His bottle started it’s journey on the red carpet, it met Pete Wentz-Simpson, got introduced to Joe Jackson and then was given to Diddy to finish off before it returned to its owner and his Nagini (seriously? WTF is that?) wannabe girlfriend.

Was the bottle just a bottle for show and some share, or is it to blame for some outlandish behaviour?

Once an @$$, always an @$$

So this isn’t the first time Mr. West has been in the center of a media frenzy for not being able to keep his mouth shut. I mean we are talking about the man who said George W. Bush doesn’t like black people and now his Wikipedia page has been locked.

In 2006, he told Playboy “I throw up historical subjects in a way that makes kids want to learn about them,” West claimed, “I’m definitely in the history books already.” And in that same year he went on stage to argue with Justice and Simian for winning Best Video at the MTV Europe Awards for their song “We Are Your Friends” over his “Touch the Sky.”

Conceited arrogance, anyone?

Nice.

Are you surprised? I’m not.

Sure he’s a great musician. If you’re into hip-hop and crossover genre stuff, no question. Kanye is the man. I know you were getting down to “Gold Digger” in the clubs, don’t lie. But musical brilliance has nothing to do with one’s personality.

Was our President correct in calling Kanye a jackass?

(Click here to listen with audio 🙂 )

eminem-bruno-via-getty-images

Cruel joke?

So was this some stunt MTV put together with Kanye to attract viewers because no one really watches anymore? I mean we know they can’t afford their rent in Times Square and they’re being hit hard by the recession, not to mention, they just don’t “get it” anymore.

We know Bruno v. Eminem was a stunt. So was this just some MTV stunt at the expense of Taylor Swift?

Furthermore, is it a cruel joke? Or is the joke on us? Could she have been “in” on it?

Ooh, the mental gears are turning, folks.

But that’s not even the issue — IF it all does happen to be true, and this was a stunt by MTV, it certainly would say a lot about the sad state of affairs in PRlandia.

What say you?


**Also, thank you to Michael P. for inspiring this post with his tweets 🙂 **

–

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 SashaH. Muradali. All Rights Reserved

Comments

  1. I don't think it was a stunt…I think he's really just an asshole. I haven't liked Kanye since his 2008 Bonnaroo “performance”. He was THREE HOURS late to the stage, didn't apologize, and then only did about 5 songs. According to some people I knew behind the scenes, he was mad because they didn't originally schedule him for the main stage. I wouldn't put it past him to do that to Taylor…he only cares about himself and thinks he's God's gift to the Earth. He has great music, but his personality is lacking by A LOT. I hate that someone like that is even famous…

  2. michaelpearsun says:

    Hey Sasha,
    Thanks for the post. I hope I can inspire more “conspiracy theory” Kayne West material. But it really makes sense. Either everything is a show or nothing is a show. Once you think about it that way, then everyone is acting and constantly playing parts so people with talk about you. Kinda feeds back into “there is no such thing as bad PR”. I don't believe it is true for all brands, but for some, as in the case of rappers, why not?

    Also, did you know “rappers feuds” are mostly for hype. Like not all the rappers that act and rap about hating each other, all necessarily hate each other? I think that is interesting as well.

  3. MTV is notorious for stunts like this. Camera angles were set up just right, Kanye was seated right next to the stage AND Beyonce and Taylor wore red dresses for the second acceptance speech. Common. Really? Kanye is known to be arrogant, stubborn and loud, it's part of his image, his brand. People are talking about it, right? It did it's job.

  4. There's no reason both can't be true:

    It may well have been genuine jackass Kanye West participating in a lame PR stunt by MTV.

  5. Stunt.

  6. ayahuascaDreams says:

    No…Just be because one stunt went down does not mean we can now throw all bad behavior out as “a stunt” and allow celebs to say it was “just for publicity.” That's nonsensen and just how these badly behaved stars want us to think and see them. I say its just bad manners and bad behavior.

  7. “I hate that someone like that is even famous…” <— you and I both.

    Thanks Nicole! 🙂

  8. Very true Michael, very true.

    I've been wondering though. Could it be both? Could Kanye just be an all
    around nasty sort of folk, and this was a PR stunt on top of that.

    The more I look at it like that, the more I understand why people seriously
    hate the PR industry for playing on their good nature (ie sympathy for
    Taylor).

    Thanks for your comment! 🙂

  9. Hi Trish,

    I think you hit the nail on the head with your insight. You know how some
    people say “All PR is good PR, even bad PR?”

    Your comment made me think of that.

    Sad, but true.

    Thanks for your comment 🙂

  10. hahaha, Jason. I like the way you think!

    Thanks for the comment!

  11. See, this is the reason I'm totally against “All PR is good PR, even bad PR”
    because you are absolutely right — bad behaviour isn't acceptable. And we
    shouldn't accept it just because it's a stunt.

    Hence, I pointed out if this turns out to be a PR stunt, then that is a sad
    day indeed for my/our industry. It's terrible. I hate when I see things like
    that. It makes my job, and the job of my peers, that much harder to tell
    people, NO, we aren't like that. No, we don't approve of “stunts” like that.

    argh.

    Thanks for your comment. 🙂

  12. I don't believe it was a PR stunt. It goes against what PR is. PR stunts are usually used to not just make all things/people involved more relevant but also more popular and lovable. In this case this stunt would have only benefited MTV and Taylor Swift. It would have done nothing for Kanye's public image.
    A PR stunt would have been Kanye West coming to the awards with, let's say, Keshia Knight Pulliam (Rudy Huxtable from the Cosby Show) on his arm for example. That would have been good pr for both. It would have made her more relevant to appear to be dating an uber-popular hip hop artist and made him look good for dating sweet lil' Rudy and somebody other than an over hyped model.
    Why would Kanye agree to such a stunt that would make him look like somebody “stepping on a kitten” as one celebrity put it. It was no PR stunt. It was just him being an @$$ again.

  13. I'd still have to disagree. The camera got to Beyonce so quickly because she was one of the nominees in that category. Kanye was seated right by the stage because..well..he's Kanye West. And the dual red dresses tells me it wasn't planned. If Beyonce knew her, Taylor and Taylor's red dress were going to be on stage all at the same time I am sure her choice would not have been red too. *lol*

  14. I agree with you on the dresses. I don't think that was planned. I mean Pink
    & Shakira wore the SAME thing.

  15. I agree with you on the dresses. I don't think that was planned. I mean Pink
    & Shakira wore the SAME thing.

  16. See, I don't know why I can't be both?

    Why can't it be a PR stunt for Kanye to get attention for himself (obviously
    he's not a long term thinker) and ALSO he's an @$$?

    I don't know if MTV planned it or not, and you're absolutely right about
    stepping on a kitten type of deal…but also for some people, they believe
    all PR is good PR even if its bad PR — and that's the problem.

    This one still has be 50-50.

    Today I saw an article about the state of PR in our world and it saddened me
    because it really takes at stab at my industry and some of the foolish
    people that give us a bad name. It's so sad really.

    Oh well —

    Thanks for your comments Mark, I appreciate you taking the time to respond
    to my post 🙂
    Best wishes,
    Sasha

  17. I don't believe it was a PR stunt. It goes against what PR is. PR stunts are usually used to not just make all things/people involved more relevant but also more popular and lovable. In this case this stunt would have only benefited MTV and Taylor Swift. It would have done nothing for Kanye's public image.
    A PR stunt would have been Kanye West coming to the awards with, let's say, Keshia Knight Pulliam (Rudy Huxtable from the Cosby Show) on his arm for example. That would have been good pr for both. It would have made her more relevant to appear to be dating an uber-popular hip hop artist and made him look good for dating sweet lil' Rudy and somebody other than an over hyped model.
    Why would Kanye agree to such a stunt that would make him look like somebody “stepping on a kitten” as one celebrity put it. It was no PR stunt. It was just him being an @$$ again.

  18. I'd still have to disagree. The camera got to Beyonce so quickly because she was one of the nominees in that category. Kanye was seated right by the stage because..well..he's Kanye West. And the dual red dresses tells me it wasn't planned. If Beyonce knew her, Taylor and Taylor's red dress were going to be on stage all at the same time I am sure her choice would not have been red too. *lol*

  19. I agree with you on the dresses. I don't think that was planned. I mean Pink
    & Shakira wore the SAME thing.

  20. I agree with you on the dresses. I don't think that was planned. I mean Pink
    & Shakira wore the SAME thing.

  21. See, I don't know why I can't be both?

    Why can't it be a PR stunt for Kanye to get attention for himself (obviously
    he's not a long term thinker) and ALSO he's an @$$?

    I don't know if MTV planned it or not, and you're absolutely right about
    stepping on a kitten type of deal…but also for some people, they believe
    all PR is good PR even if its bad PR — and that's the problem.

    This one still has be 50-50.

    Today I saw an article about the state of PR in our world and it saddened me
    because it really takes at stab at my industry and some of the foolish
    people that give us a bad name. It's so sad really.

    Oh well —

    Thanks for your comments Mark, I appreciate you taking the time to respond
    to my post 🙂
    Best wishes,
    Sasha

  22. I don't believe it was a PR stunt. It goes against what PR is. PR stunts are usually used to not just make all things/people involved more relevant but also more popular and lovable. In this case this stunt would have only benefited MTV and Taylor Swift. It would have done nothing for Kanye's public image.

    A PR stunt would have been Kanye West coming to the awards with, let's say, Keshia Knight Pulliam (Rudy Huxtable from the Cosby Show) on his arm for example. That would have been good pr for both. It would have made her more relevant to appear to be dating an uber-popular hip hop artist and made him look good for dating sweet lil' Rudy and somebody other than an over hyped model.

    Why would Kanye agree to such a stunt that would make him look like somebody “stepping on a kitten” as one celebrity put it. It was no PR stunt. It was just him being an @$$ again.

  23. I'd still have to disagree. The camera got to Beyonce so quickly because she was one of the nominees in that category. Kanye was seated right by the stage because..well..he's Kanye West. And the dual red dresses tells me it wasn't planned. If Beyonce knew her, Taylor and Taylor's red dress were going to be on stage all at the same time I am sure her choice would not have been red too. *lol*

  24. I agree with you on the dresses. I don't think that was planned. I mean Pink

    & Shakira wore the SAME thing.

  25. I agree with you on the dresses. I don't think that was planned. I mean Pink

    & Shakira wore the SAME thing.

  26. See, I don't know why I can't be both?

    Why can't it be a PR stunt for Kanye to get attention for himself (obviously

    he's not a long term thinker) and ALSO he's an @$$?

    I don't know if MTV planned it or not, and you're absolutely right about

    stepping on a kitten type of deal…but also for some people, they believe

    all PR is good PR even if its bad PR — and that's the problem.

    This one still has be 50-50.

    Today I saw an article about the state of PR in our world and it saddened me

    because it really takes at stab at my industry and some of the foolish

    people that give us a bad name. It's so sad really.

    Oh well —

    Thanks for your comments Mark, I appreciate you taking the time to respond

    to my post 🙂

    Best wishes,

    Sasha