{iStyle} NYFW SS10 – Day 2

Woooo! Finally got this post up. Something funky kept happening with our server, so I couldn’t get posts up this weekend. Lots of shows on day 2.  Thankfully, days 3 & 4 have  less hectic schedules.

Alabama Chanin – What you have to love about Alabama Chanin is that the brand is so damned wholesome. Every garment is produced by a team of seamstresses in Alabama. The cotton used for the garments is organic and sourced from Texas. For this collection, my favorites had to be the coats. Many of the other pieces felt a bit too mature for my tastes, but women out of their 20’s would not look inappropriate in them. As pictured above, the color palette is mostly neutral with bits of blue and red. American as apple pie.

Charlotte Ronson – The girls at Ronson looked the part of a badass ballerina. Using black, white, cornflower blue, gray, and a subtle nudish pink, Charlotte Ronson put together a line with pieces that will surely be snatched up in department stores. Sash-tie belts in black and nude, studded  straps and belts layered around garments gave the loose and easy collection a touch of a harder edge. The sheer, ruched tights/leggings under many of the garments was a unique touch. Jackets, jumpsuits, sheer shirts, shorts and off-the-shoulder looks paraded down the runway in a very retail-friendly line.

Costello Tagliapietra – “Beauty for beauty’s sake.” Mission accomplished. Every piece was nothing short of beautiful. Draping, folding, artful dyeing, embroidery. Orange, yellow, violet, rose, gray, and a hazy blue. Picking favorites from this gorgeous garden of color is a cruel task. If I had to pick, I’d say I’m taken with the bluish star dress, the orchid inspired dress, and the multi-colored dye dresses.

Cushnie et Ochs – One word: SEXY. You don’t wear any of this unless you want to invoke sex. Slashes, mesh panels, peekaboo cut-outs in random places (like on the upper-thigh on the front of a long black dress.) The entire collection is body-con. Oh Megan Fox, these were made for you (and possibly no one else.)

Cynthia Rowley – White, gray, navy, purple, and one green dress. Inky black lines on cream dresses, bleeding floral prints, and the illusion of unraveling bandages create a look that invokes something dark and bizarrely dreamy in a good way.

Cynthia Steffe – We finally see some pastels, mostly mixed with florals. Girlish ruffles and florals, short suits, flirty dresses, and more sheers here. Again, seeing orange and that cornflower blue.

Gary Graham – You’ll be seeing Graham in Vogue, and hopefully in many other places, soon. Graham’s collection was romantic without being too light and sweet. Everything had an aged, almost tattered look. A few grandfather silhouettes countered the creamy aged petticoats, corsets, and bustiers. Every piece looks like a treasured antique find in someone’s attic.

Erin Wasson x RVCA – Wasson was more modern hippie SoCal than rocker chick this time. Plenty of acid wash denim, paint and bleach splatters, dark tie-dye, tissue tees, holes, and some polka dots in the form of jorts (jean shorts), dusters, and crop-tops.

Jason Wu – Color! From the clothes to the set, Wu gave us color: Yellow, red, navy, purple, fuchsia, graphic black and white. It wasn’t all shock and awe; Wu gave us a set of paler looks with touches of ruffles and feathers. I wonder which dress Mrs. Obama will be picking up.

Juan Carlos Obando – Dark moody colors. Ladies, if you want to know how to identify a JCO dress, take a look at the elaborate twists in the dresses. It’s his specialty. I’m hoping someone picks up one of these dresses for a red-carpet.

Luca Luca – Every designer has an off show, and this was one for Raul Melgoza. There just wasn’t anything outstanding about this collection. It wasn’t horrible, but it wasn’t inspiring. Very bright with whites. The silhouettes weren’t fresh enough. Sigh.

Nicole Miller – Is this really Nicole Miller? So sporty. There’s just something off here; I’m disappointed. Not by the sportiness, but there was no real wow moment. Perhaps there was just too much. Miller should have pulled back a bit.

Preen – Preen started out with some great looks but got a tad strange with the chia pet dresses. Khaki, gray, yellow, bright pink, black lace, and white. I think gray and yellow are a great combo, so I was happy to see it in a few garments. Sheer panels made an appearance, and so did that oh so popular slashed neck-line.

Rag & Bone – Basic, utilitarian pieces that aren’t too stuffy. Gray, black, white, olive green, and navy. Evocative of military and prep school. In the men’s looks, rolled pants give looks an easy feel, while vests under jackets keep things from getting too casual. Henley’s and utilitarian jackets. Not particularly fond of the slight drop-crotch, but at least it wasn’t as dramatic as Helmut Lang.

Ruffian – Ruffian’s look was fun and lady-like. A touch of sheerness that wasn’t so sheer that it would render the look unwearable. Pale blue, black, creams and a picasso inspired print in gray, yellow, and black kept the collection of ruffles, tiered balloon skirts, and brass button details on the more structured looks, looking sweet and youthful.  The entire collection was precious, but my favorite has to be the black skirt and ruffled bolero on the left.

Yigal Azrouël – Black, white, gray, orange-red, yellow. Less draping than you expect from Azrouël, but artful cutting made this collection well-worked, modern, and worthy of the Yigal name. It also looks like Azrouël has been admiring Alexander Wang’s work. A mesh skirt with overlay panels and the slashed beige dress reminds me too much of Wang. Azrouël’s collection is sportier, rich-rock with an air of DIY that you just can’t really do yourself.


If you pay attention to the necklines, you’ll notice that the designers have all been showing thin straps from the center of the chest or a slashed looking asymmetrical shoulder. It almost looks torn, but in a clean, youthful way.

We’re still seeing tons of bright colors, little to no pastels, and bleached denim.

Short suits. Yup. Hope you got your legs in shape for those Fall thigh high boots… if you did, keep them that way because come spring, you’ll be baring leg.

Also seeing quite a bit of bare midriff.

Fabric quality is key to those floaty looks. Same goes for the sheers. Spend a little extra on pieces like this. You can be frugal with the frequently distressed and DIY-able looks.

All images {via} Style.com edited for the Little Pink Book

Jenn Ortiz is a graduate of the University of Florida with degrees in History and Latin American Studies with hopes to pursue a PhD in Child Development. She believes there is beauty in everything around us; from the inside out, outside in. She currently runs {Bits of Beauty} a place you just feel good about and guest blogs for Design Tavern and Wishpot.


  1. I love love love!
    Thanks Jenn.
    My fav of the lot has to be Jason Wu 🙂

  2. I love love love!
    Thanks Jenn.
    My fav of the lot has to be Jason Wu 🙂

  3. I love love love!

    Thanks Jenn.

    My fav of the lot has to be Jason Wu 🙂