Facebook and FriendFeed made a baby…

So following the humpty-Twittery that fell down on the wall and broke with a fall – Facebook bought FriendFeed for a reported cool $50m yesterday. That’s the big news of this week anyway. That is unless someone springs on me tomorrow that Apple bought out Mashable, “Appable,” and Twitter merged with Skype, “Twype.” But for now it’s only this new “FeedFace” creation (haha, you like that, I know you do!)

The thing is, considering I’m in a Brave New World kinda mood today, instead of pollinating the little outlets, it seems like the big bees are swallowing them whole.

Get your minds out of the gutter! I didn’t mean it like that….

Soon enough we’re going to have the social media world controlled by Borgs! Well, no, not really…but still. Remember what happened to Napster?

That’s all I’m saying…Welcome to the age of iTunes and the giant Apple.

So while this is great news for the dudes at FriendFeed, because you know like Tom from MySpace, their lives just reached a new level of “doing what they love to do and getting paid for it,” I wonder if it’s great news for the rest of social media.

Is this some sort of consolation prize because Evan, Biz and Jack said, “no thanks,” to Facebook earlier, when they tried to buy them out?

Oh, how the mind swirls in techlust wonderment.

Both Twitter and the Facebook have had rapid growth recently, while FriendFeed has stayed stagnant, therefore, my biggest question is – what does this mean for the FriendFeed integration into Facebook?

For those of you who don’t know – FriendFeed is exactly what it describes itself to be: a feed of your accounts across various networks like Delicious, Twitter, Digg, YouTube and of course Facebook.

However, did you know, or well, could you have guessed, that the biggest feed into FriendFeed comes from Twitter? How do you think Facebook is going to feel about that?

Well, it looks like Facebook is out to get Twitter…or at least hit them where it hurts, according to Tech Crunch:

This improved search functionality, which has been in testing since June, gives users the ability to search through their friends’ status updates, and shared media. And, perhaps more importantly, it lets users search through updates shared to ‘everyone’. The gloves are off — Facebook is going after Twitter where it hurts.

From a PR perspective, while, I do believe Facebook might “work” on the FriendFeed outlet’s integration into its platform a little bit more, I can’t help but think this is bad.

I think it’s bad because there will be no audience separation. There is a reason, people who integrated their Twitter accounts into their Facebook accounts, not only anger a lot of their “friends,” but get “de-friended” as well.

Quite simply, one person, especially one who tweets a lot, can take over your entire Facebook newsfeed.

Now imagine this times about ten thousands and you just discovered FriendFeed.

Sure there are privacy settings, and other things like the Limited Profile – but how many people OUTSIDE of social media-land, do you know who utilize those features?

The "new" Facebook as of Aug. 11th in the "search" -- yea, FriendFeed technology anyone?

C’mon let’s be real.

90% of the population out there isn’t you or me, they don’t care that Twitter broke last week, they use Facebook as a digital photo album and upload photos by the thousands even though they joined three months ago, don’t know what SEO is and furthermore, they just don’t care.

Reality check.

So while, some of us are in “OMG they did not?!” mode about this latest development, rest assured we are few in number in contrast to the Facebook population.

I read something interesting on Twitter yesterday, basically @JungleG said,

FriendFeed is written in Python. Facebook in PHP. Does anyone else see what I see? #nointegration

And I found this interesting little doozy of an article, via Twitter as well, Stabbed in the back by FriendFeed,

Betrayed.

Earlier today, FriendFeed sold itself out to Facebook for a reported $50 million.  What will Facebook do with FriendFeed?  No one knows for certain, but many suspect this was not a purchase of FriendFeed but instead a purchase of FriendFeed’s tech and talent.  Much like Twitter acquired I Want Sandy a few months back and later shut it down, this might not bode well for FriendFeed users.

I’m a bit sickened by FriendFeed’s willingness to sell.  I can’t quite put my finger on why, but I have a few theories

There’s one last reason I could be disappointed by this – maybe I thought the FriendFeed crew was above selling themselves out.  Maybe I thought they wanted to innovate on their terms.  After all, these guys left Google to strike out on their own.  That led me to believe that they were going to do their damnedest to make sure FriendFeed became all it could be, and by that I mean more than just a few new buttons in Facebook.  Guess not….

I think my two favourite lines for today, besides my own quirky wit, have to be from Mashable’s Ben Parr and Kneale Mann.

How will Facebook integrate FriendFeed?

Especially, since the “enemy,” (aka Twitter) they couldn’t buy, dominates it…ideas?

I’d like to know…

Anyone…?

(*On a side note, if you are dying to see  one, you can look at my FriendFeed here. Yea, me = geekette, I totally have one.)

 

–

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 SashaH. Muradali. All Rights Reserved.

Comments

  1. Signed up for FriendFeed, but never really used it. I used Facebook for personal use – high school friends, college friends, family, other friends (feel honored that we're connected on FB!). Twitter and other SM outlets for business.

    How will these two mesh? Who knows. What I do know is that Facebook is not going away. Twitter may be more trendy, but Facebook is still the big brother. What other company/platform/service/whatever you want to call it has the amount of data Facebook does? It has our demographics and psychographics – Twitter doesn't, Digg doesn't, YouTube doesn't. Heck, you could even argue Google doesn't.

    Real-time search? How about companies making Facebook their main point of contact? If had the true answer, I'd be $50 million richer today.

  2. True.

    I just don't want to be bombarded on my FB…that's my only worry.

    I really just think the merger will be the end of FriendFeed to be honest.

  3. True.

    I just don't want to be bombarded on my FB…that's my only worry.

    I really just think the merger will be the end of FriendFeed to be honest.

  4. Signed up for FriendFeed, but never really used it. I used Facebook for personal use – high school friends, college friends, family, other friends (feel honored that we're connected on FB!). Twitter and other SM outlets for business.

    How will these two mesh? Who knows. What I do know is that Facebook is not going away. Twitter may be more trendy, but Facebook is still the big brother. What other company/platform/service/whatever you want to call it has the amount of data Facebook does? It has our demographics and psychographics – Twitter doesn't, Digg doesn't, YouTube doesn't. Heck, you could even argue Google doesn't.

    Real-time search? How about companies making Facebook their main point of contact? If had the true answer, I'd be $50 million richer today.

  5. True.

    I just don't want to be bombarded on my FB…that's my only worry.

    I really just think the merger will be the end of FriendFeed to be honest.