Back with a Bite: Shark Week 2009

Great White Shark. Image by the Discovery Channel.

Jump for joy my fellow marine lovers – it’s Shark Week time on the Discovery Channel!

It’s back…and it’s got bite!

This is one of my favourite times of the year on television because I get to see an entire week, non-stop, dedicated to one of the most fascinating, unique and truly incredible creatures on the planet! I’ve looked forward to it every year for as far back as I can remember.

So what makes this year more special and more fabulous than those before?

Besides the amazing new content on air – the official website is simply fabulous and a great example of a company/product indulging in consumer engagement.


No, not a movie with Taylor Lautner, it’s a “Shark Personality Quiz.” This is one of my favourite aspects of the website.

Basically, the folks at the Discovery Channel came up with ten questions for the masses: what type of food do you like, where you would prefer to live, how many kids you want etc., You are then matched to the shark closet to your personality.

I took it and I’m a Great White Shark. Don’t forget to take it and tell me what you got!

The Virtual Dive and other cool things

From the main page, click on Games and this leads you to page infested with lots of interactive links and tons of information. Find out about the 20 coolest sharks, take a virtual dive into the ocean and explore the Ring of Death.

What I love about this is that these games are not only educational but encourage imaginative visitors to delve deep into what is a shark.

For example, the Ring of Death game puts a visitor on an island called Seal Island with six seals they can control. Seal Island is in the middle of heavily shark infested waters. The object of the game is to maneuver the seals around without them getting eaten. There is one catch however, in order to maneuver the seals around, the gamer must answer a question about Seal Island and sharks. Answer correctly and you’re good to go. Answer incorrectly and welcome to the Ring of Death.

Here is a free tip from me to: Seal Island is a real island and is home to 60,000-70,000 South African fur seals. It hosts numerous species, including rare African penguins, white-breasted cormorants and kelp gulls.

Where the Sharks Are

Shark Guide isn’t just an ordinary guide to sharks. No, this feature is packed with videos, the latest news, pictures, maps and an in-depth guide to one of nature’s most famous beasts.

My favourite feature in this section has to be Shark Myths: about creatures that should be respected and admired…from a distance.

This feature dissects what the most popular myths are and what you need to know to be an active and smart oceanic-adventurer.

For example, did you know that sharks do not go in search of human prey? Marine biologists, and other experts netted in by the Discovery Channel will tell you, that there is no evidence that suggests sharks actually go after humans. Rather, they discuss what attracts sharks to potential prey and how some humans are guilty (often unknowingly) of luring sharks in.

Ocean Conservancy

You know me, I love almost everything that has some sort of socially aware message to it. Especially, if it involves saving our planet and some of the glorious things Mother Nature deposited upon us.

Well, Shark Week has teamed up with Ocean Conservancy, an organization aimed at saving the seas and the creatures which inhabit it.

From the Beluga Whale, Gray Whale, Hawaiian Monk Seals, Sawfishes to Sea Turtles and, of course, Sharks, Ocean Conservancy provides petitions, education, e-cards, wallpapers, magazines and an in-depth list of issues about what is plaguing our living seas.

With the Discovery Channel this year, Ocean Conservancy is asking viewers of Shark Week to sign a petition against Shark Finning. This is the practice by some fishermen of capturing sharks, cutting of their tails and throwing the body back into the ocean.

So be kind and sign.


Blood In the Water – Sunday, August 2 at 9 p.m. ET/PT
Deadly Waters – Monday, August 3 at 9 p.m. ET/PT
Day of the Shark 2 – Monday, August 3 at 10 p.m. ET/PT
Sharkbite Summer – Tuesday, August 4 at 9 p.m. ET/PT
Great White Appetite – Wednesday, August 5 at 9 p.m. ET/PT
Shark After Dark – Thursday, August 6 at 9 p.m. ET/PT


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 SashaH. Muradali. All Rights Reserved.


  1. Did you ever consider the titles of the shows are negative publicity for sharks? The website may have pro-shark information, but the shows themselves have terrible messages, if you don't know the truth about sharks. They capitalize on fear.

  2. Did you ever consider the titles of the shows are negative publicity for sharks? The website may have pro-shark information, but the shows themselves have terrible messages, if you don't know the truth about sharks. They capitalize on fear.