Music Monday – Jay Sean’s “Down” ft. Lil Wayne

Desi R&B singing sensation Jay Sean is back…and he’s cracked the American market. Oh, yes!

Teaming up with Hip-Hop superstar Lil Wayne, Jay Sean returns to the  music scene with a new catchy tune called “Down.” It’s cracked the American mainstream market and is currently no.13 on iTunes.

Long awaited, and many moons long past My Against Myself – it’s finally happened. I personally LOVE this track. It’s a little different than previous Jay and is quite of a different taste than “M.U.R.D.E.R.,” “Stolen,” and even “Eyes on You.”

I would not even consider this the same as “Ride It.” This is really a new sound for Jay and I think it’s bloody fantastic! He’s definitely breaking away from the “Asian” artist persona and really proving that an Indian kid, doesn’t have to make music backed with tablas and high-pitched traditional voices to crossover.

Well done!

This definitely is a PR WIN in our books for the Asian music industry.

I can’t link the video for you, as everywhere I go, embedding has been disabled (PR FAIL, just so you know!) But you can see it here on YouTube.

Some stills I made below (and yes, ladies, there is a still of him shirtless from the beginning of the vid):-

And because I can’t give you “Down” — I give you some other Jay Sean music video… one of my favs, which actually, I own a dress just like Bips! 🙂

“Stolen” featuring Bollywood movie star Bipasha Basu

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Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

Comments

  1. Agreed with everything you said, Sasha. The man has incredible talent, style, and swag! He's always touted he's an artist of South Asian background who does pop/R&B music. With “Down” – he's now truly a crossover star… more than any other Indian artist to date. It's funny, a lot of people are seeing him for the first time and also checking his older stuff. He's been in the game for awhile now – although only recognized outside of North America. This tune is catchy and I like the stylistic aspect of “Down” more than his other videos.

  2. Agreed with everything you said, Sasha. The man has incredible talent, style, and swag! He's always touted he's an artist of South Asian background who does pop/R&B music. With “Down” – he's now truly a crossover star… more than any other Indian artist to date. It's funny, a lot of people are seeing him for the first time and also checking his older stuff. He's been in the game for awhile now – although only recognized outside of North America. This tune is catchy and I like the stylistic aspect of “Down” more than his other videos.

  3. Bloody fantastic? The song is cheesy and not that great tbh. His old singles were definitely stronger material. At this rate, people are just downloading the single and not actually caring at him because the song is so generic and forgettable.

    And this part of your post didn't make sense to me:

    “really proving that an Indian kid doesn’t have to make music backed with tablas and high-pitched traditional voices to crossover.”

    Why would an Indian need those things to crossover? If anything, to crossover, you'd expect someone to scrap those things. Although a single “Stolen” would have definitely done a better in long run for him here.

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