I’ll Take the Shoes

In a time of recessions, foreclosures and unemployment hitting nearly ten percent, a common question the world over is, “how will that affect them?”

That being the inability to spend at our leisure, as previously done, and them being us, Americans.

Simple question and fair enough for the country known as the inventor of the fast-food chains, mega-Flagship stores, overpriced coffees, the embellished pimp cups and often outrageous markups.

Well, while, some of us are crunching numbers, holding on to our pennies and watching the likes of Bianna Goladryda on GMA in the mornings telling us about better and smarter ways to spend our money – some people are still living eight-years ago.

While, I understand that our country is a capitalist box, there are some things that simply don’t make sense to me…like the ‘Signature Series Couture Lollipop.’

Yes, that is what I said.

Couture defined as:

  • couâ‹…ture
       /kuˈtʊər; Fr. kuˈtür/ Show Spelled Pronunciation [koo-toor; Fr. koo-tyr]
    1.the occupation of a couturier; dressmaking and designing.
  • 2.fashion designers or couturiers collectively.
  • 3.the clothes and related articles designed by such designers.
  • 4.the business establishments of such designers, esp. where clothes are made to order.
  • –adjective
    5.created or produced by a fashion designer: couture clothes.
  • 6.being, having, or suggesting the style, quality, etc., of a fashion designer; very fashionable: the couture look.

Lollipop defined as:

  • lolâ‹…liâ‹…pop
       /ˈlɒliˌpɒp/ Show Spelled Pronunciation [lol-ee-pop]
    a piece of hard candy attached to the end of a small stick that is held in the hand while the candy is licked.
  • Also, lolâ‹…lyâ‹…pop.

So fashion candy? You’re going to individually, custom make a lollipop for me?

Seriously! Seriously. Seriously?

If you aren’t, then you’re just an outrageously expensive piece of sugar calling yourself couture candy.

Okay, I can concede the understanding for spending oodles of cash on a pair of Jimmy Choo shoes, much like Carrie Bradshaw.

But guess what? Jimmy Choo just paired up with H&M! Vera Wang is at Kohl’s. Alice Temperley was at Target and Anna Sui is on her way there now.

So my biggest peeve about this whole Couture Lollipop venture, aren’t the brains behind it – because obviously, the people who came up with the idea and those endorsing don’t seem to have any – but the investors.

Why in someone’s right mind would you invest in a project like this?

It couldn’t have been a cheap investment and furthermore, I can think, minimally, of 10 different ways for the same money to be spent to:
a) make more money than was invested
b) create jobs
c) do something good for the world and
d) not come off as self-indulgent jerks in lust with silly ideas trying to come off as genius!

At refills, for these ‘fabulous’ pops, going for 12 dollars USD and up (for three, that’s four dollars per piece), no thanks. I’ll stick to Chupa Chups!

And those 80 dollar USD and up sparkly-sticks? No, thank you.

I’m going to take my happy-little-self to a Stuart Weitzman outlet, purchase a pair of sandals for the same price of a sparkle stick, and actually have real Swarovski crystals gracing my feet in the form of a tangible, long-lasting commodity.

So thanks, but no thanks.

I’ll take the shoes.


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved