Dear Sprite, Porn Belongs in a Porn Store NOT in an AD

So word on the advertising street is that there is a new German Sprite advertisement that has been banned from televisions. It’s basically about a girl giving oral sex to some dude, except his…parts…happen to be a Sprite bottle.

My main question?

Is it real? Or is it fake?

I’ve been waiting on the news wires for a statement from the Coca-Cola Company to pop out, but no such luck as yet.

If it’s fake…well then, that makes sense. This is just some kind of sick joke that I’m sure the Coca-Cola Company and AD execs around the globe do not appreciate.

However, if this turns out to be realWTF, who signed off on this?!

I mean, I know we’ve seen some pretty outrageous, and some pretty lascivious advertisements coming out of the Eastern Hemisphere, especially Europe and Asia recently – but come on people, this takes the cake.

It’s not only offensive, but it’s crude, gutter-worthy and absolutely degrading to women. This is worse than that Burger King advertisement from Singapore. And even Bishop’s Finger lager hasn’t gone that far.

Someone deserves to be fired for this. If I were the Coca-Cola Company I’d hire some crisis management people ASAP.

The social and moral implications, I’m sure you can imagine, are out of this world. Especially, for a company that prides itself on family values and tradition.

You can click here to see the AD.

Well, what do you think?

  • Real?
  • Hoax?
  • Or just WTF, bro?

 UPDATE: July 21, 2009 — 9:11 a.m. ET
According to Gawker, the Coca-Cola Company has issued a statement claiming the advertisement is not produced by them and that they are trying to find out who produced it and take legal action.
HOWEVER, in this blogger’s opinion — I’m skeptical about that “official statement” seeing as I STILL do not see it on any official Coca-Cola company websites.

–

Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida (’07) and an M.A. in International Administration from the University of Miami(’08). She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

Comments

  1. Here's the statement released from Coke:

    “This video was NOT produced by or for The Coca-Cola Company or any of its brands. The use of our Sprite brand in this video is completely unauthorized. We are doing everything we can to determine the source of the video and will take appropriate legal action.”

    And the ad is allegedly a spec ad: http://gawker.com/5318746/sex-ads-are-spec-ads-

  2. Just saw this ad yesterday – I have seen some pretty ridiculous things, but this is just downright crude – shows just how much different the culture is across the pond (which is not necessarily a bad thing). Sex in advertising is much more widely accepted over there – as we all know – but this Sprite ad takes the concept of 'sex sells' to an all new level. It's one step away from showing pornography outright in commercials.

    With all of that being said, I'm sure this was staged – I highly doubt they were on the set of the latest porno and said 'Hey, while we're at it, let's shoot a Sprite Ad guys!' You pointed out the biggest flaw here – Coke prides themselves on being a 'family' product, and this ad severely tarnishes that reputation.

    @mattChevy

  3. Thanks Sheema!

    But where did Gawker get that statement from? There is no official Coca Cola
    Statement anywhere online…

  4. The attitudes are more lax in terms of sex in Europe, but I showed the commercial to my British co-workers, and they were all appalled by it too.

  5. No problem! I'm assuming someone in Coke's PR department contacted them… the Gawker article states that the PR department was going to be putting out a statement, not sure if they have officially done yet.

  6. I'm still skeptical.

    There is nothing anywhere on a Coca Cola website.

    If Gawker is getting their info from Coke's PR — when then Coke needs to
    hire NEW PR people who actually update their website in the media section!
    Or send a mini-release out over the wires.

    It's not that hard…hence, I am on the fence if the AD is real and also,
    don't quite believe that “statement” from Gawker.

    Media Bistro has the same statement. But neither one can point to a souce.
    As much as I rag on CNN as of late — they point to their sources and I
    trust them more than Gawker and MB.

    We'll see….

  7. Oddly enough, when I was studying abroad in England. My European Advertising
    class focused partially on the sexual attitudes of Europeans in advertising.

    We spent weeks on ADs by Bishop’s Finger, D&G, Agent Provocateur’s Kylie
    Minogue spot etc.,

    I think there is a higher tolerance for hypersexual advertisements in Europe
    and even Asia versus the US – however, that being said – whatever this
    Sprite AD happens to be (or where it came from), it’s highly offensive and
    appalling.

    This much we can be certain of.

  8. I'm just sharing what I found with you- I find Coke's PR to be pretty crap too hopefully something will come out soon.

  9. I know 🙂 Thanks for sharing, so glad you found it.
    One would think that if you were a multi-billion dollar brand and someone
    just pornified you good name, you'd be out for blood and letting people know
    that you are.

    Coke needs new PR ppl. That would be a great case-study. lol, we're seeing
    it before our eyes.

  10. Looks like the have all been removed? I guess that's a good start!

  11. Has it?

    Well, now. lol

    I'm still waiting for Coca-Cola to say something. I mean I know Gawker and
    Media Bistro have a blip from the Coka PR Team……but they haven't
    mentioned anything on the wires, news or they're website. I've been looking!

    hmm.

  12. Trust me, I called them today, in Germany. It's not their ad.

  13. Good stuff.

    Thanks for telling us! 🙂

  14. good blog…!

  15. good blog…!