By: Lauren Fernandez, guest blogger
An article appeared that detailed how Sacha Baron Cohen, playing the role of BrÃ¼no, appeared in the PR firmâ€™s office asking what the hot charities were nowadays. They said â€˜Darfurâ€™ and when asked where that was, they said they didnâ€™tÂ know.
Their response is below:
â€œWe just saw the movie and thought it was hilarious and BrÃ¼no is a comedic genius. We were directed on playing up the blonde roll (sic) and they definitely captured those parts! Like all reality shows it was cleverly edited and we are excited to be apart (sic) of a successful film.â€
The film edited the fact that you didnâ€™t know what you were talking about?
The key in PR is to research, and this skill will help to be prepared for new business meetings. Research who they are. Read articles about them. Know what is going to happen and what they are looking for. Being unprepared, and then issuing a statement with a typo in it is not â€œcuteâ€ and a bad representation of the field.
They were interviewed here on the process of taking on this new â€œclient.â€ They claim its standard to sign a release form in the PR industry, so this was no cause for alarm. Wow. I interned for major movie studios and never signed a release form. In the interview, they claim they knew something was going on but it took 11 months to realize they had been had.
So some tips if you are in this situation:
- Admit you didnâ€™t know where Darfur was. Donâ€™t claim they edited it and you were directed.
- Always spell check your statements.
- If you use the word â€˜excitedâ€™, start talking with other PR professionals for different word choice.
- If you are party planners, say so. Donâ€™t taint the profession. There is a difference.
What do you think? Were they totally â€˜hadâ€™ or was this a bad representation of PR?
Lauren Fernandez is currently the Marketing Coordinator for the National Office of American Mensa and itâ€™s philanthropic arm, the Mensa Education & Research Foundation. She loves CNN and is always cheering for the Dallas Stars, Houston Astros and Real Madrid.Â She loves social media so you can find her on Twitter @CubanaLAF.