If you loved Sophie Kinsella‘s Shopaholic series, then I think you will be very please that RandomHouse is offering up an autographed, first edition, copy of her new book called Twenties Girl.
$40.00 USD and available for purchase on their website,Â itÂ was released on July 21.
From the publisher:-
Lara Lington has always had an overactive imagination, but suddenly that imagination seems to be in overdrive. Normal professional twenty-something young women donâ€™t get visited by ghosts. Or do they?Â
When the spirit of Laraâ€™s great-aunt Sadieâ€“a feisty, demanding girl with firm ideas about fashion, love, and the right way to danceâ€“mysteriously appears, she has one last request: Lara must find a missing necklace that had been in Sadieâ€™s possession for more than seventy-five years, and Sadie cannot rest without it. Lara, on the other hand, has a number of ongoing distractions. Her best friend and business partner has run off to Goa, her start-up company is floundering, and sheâ€™s just been dumped by the â€œperfectâ€ man.
Sadie, however, could care less.
Lara and Sadie make a hilarious sparring duo, and at first it seems as though they have nothing in common. But as the mission to find Sadieâ€™s necklace leads to intrigue and a new romance for Lara, these very different â€œtwentiesâ€ girls learn some surprising truths from each other along the way. Written with all the irrepressible charm and humor that have made Sophie Kinsellaâ€™s books beloved by millions, ‘Twenties Girl’ is also a deeply moving testament to the transcendent bonds of friendship and family.
I think this a great publicity move on a couple of accounts.
First, if you are a true fan of the author, this is not just a purchase this is a keepsake. I know, if I ever got an original signed something by Jane Austen or J.K. Rowling, I would be over the moon.
Second, in hard economic times, a lot of people are willing to wait for the paperback edition of books. However, an autographed copy of a book someone really wants…well, that just gives them the extra boost for their purchase.
And most of all, this is a great way to further connect Kinsella with her fans, by giving them something more personal.
Case and point?
100,000 copies were made of J.K. Rowling’s Tales of the Beedle Bard by Amazon.com and it was a highly successful sell. Granted, fans who bought the $100 USDÂ book, never met JKR or got a personalized autograph, but if someone has a connection, or impassioned feeling towards something — like Harry Potter for example — or Kinsella in this case, it is worth more than it’s weight in gold.
Well done, RandomHouse.
Sasha Muradali runs the â€˜Little Pink Bookâ€™ . She holds a B.S. in Public Relations from the University of Florida (â€™07)Â and an M.A. in International Administration from the University of Miami(â€™08). She loves Twitter and all things social media, so you should find her @SashaHalima.