{Rules of PR no.9} 4 Ways to Tweet to Success, 1 Way to Destroy it

Twitter Cupcakes by Bakerella via Flickr. All Rights Reserved 2009.

Being on Twitter means you can speak your mind under the presumptions that everyone is willing to ‘share,’ be merry and kick it back just like you.


Believe it or not, if you are conscious of what you say, how you say it and how you choose to relate your message, 90 percent of the time, Twitter can make you a better writer, advertiser and planner. That, or it can take away any serious credibility you could earn. Yes, I said, ‘earn.’

  • 1. Be concise:

You have 140 characters, know your message and get to the point. Take out useless words. This is the time to tell not show. (17 characters left)

Think like a journalist not like a creative writing professor. This is not the time for a MySpace ‘post’ or a Facebook ‘note.’ (14 characters left)

  • 2. Choose Your Words Wisely:

Get rid of fluff and do not over explain. Use a solid vocabulary and grammar skills set. J-School taught you something; find it, use it. (3 characters left)

When all else fails, consult your trusty AP Style Book. #grammar #prAdvice (66 characters left)

  • 3. Know Your #Hashtags

#Hashtags are beacons directing users with similar interests to you. Get creative, be relevant and do not unnecessarily make one up. (8 characters left)

If you decide to retweet this post (and I hope you do,) make sure #prAdvice #socialmedia and/or #journalism are your #hashtags. (13 characters left)

  • 4. Relevance v. the “Status Message:”

This isn’t Facebook and you are not Ashton Kutcher, Heidi Montag, Eminem or Oprah. Interact, and communicate. (31 characters left)

SHARE information with me. I don’t care that you are eating a cookie, on the toilet (that’s gross,) or driving in traffic. #TwitterTip (6 characters left)

Now if you mean to debate Pepsi versus Coca-Cola with me, well now, we can Twebate. #soda #beverages (40 characters left)

The one way to destroy all of this?

  • 5. Txt:

Guys b gud riters & b on top ur game. We R PR ppl & no wut 2 do. (76 characters left)

Dun’t talk in txt lik this b/c it’s really bad, no1 will understand u…most of the time. #BadGrammar (40 characters left)

While this saves space, u will seem lik an idiot. No lie. (83 characters left)

I am not saying you have to ‘sound’ perfect and have impeccable grammar. I am simply suggesting you do yourself a favor and make the most of the space you are given to speak in.

Little Pink Book’s Rule of PR #9:
You are how you write,
show me what you got!
No one is going to listen to you
if they need a decoder to understand what you have to say.


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations from the University of Florida and an M.A. in International Administration from the University of Miami. She loves Twitter and all things social media, so you should find her @SashaHalima.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.


  1. mmm..those cupcakes look tasty!

    Great post. You hit 4 great points. You’d be amazed at the number of people who can’t produce a well-written e-mail. Technology is suppose to advance our society and make it easier to communicate. Technology isn’t suppose to eliminate the basic foundation of journalism.

    Remember, grammar is king. You can have the greatest idea or the next big thing, but if you can’t form a properly written sentence, you’re going nowhere.

    Twitter is like a press release. Keep it simple, show value and get to the point.

  2. iGoMogul says:

    Gr8 post! Lik it lots. Gud nfo. 😉

    Seriously, your site is becoming a regular must-read for us. Thank you!

    Sara @ iGoMogul

  3. Great post. You bring into focus the simple steps needed to communicate on Twitter.

    Many are known, but often forgotten and far too rarely employed.



    I agree about the cupcakes

  4. aww, thanks Sarah! So glad to hear it!
    Best wishes,

  5. So glad y’all love the cupcakes, they’re cute!
    You should click the photo and talk to the photographer, she bakes them!
    Best wishes,

  6. Awesome advice. Especially the reminder about the text. I don’t know if others like me use tweetdeck..but it is tempting to push that button that shortens everything down to text language.

    Never again. Never again.