Archives for June 4, 2009

Hello Out There: Why letters to the editor are pure PR

A letter of explanation by ~Aphrodite via Flickr

By: Richard Laermer, guest blogger

Dear Reader:

You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) a Letter to the Editor. The latter is one of the most effective ways to get coverage in your favorite newspaper or magazine.

I, however, don’t recommend death or taxes.

But remember: There are hundreds of more subtle plugs in the Letters section!

If you’re like most people, whether you flip through Vogue, The New York Times or Computer User, you set up camp for a few minutes on the LTTE section to read what people are griping about, snicker at [Read more…]